There could be several reasons why your website isn’t driving enough conversions, says Kiran Wicksteed, director at Electric Sheep Agency. Wicksteed adds that maybe your website is difficult to navigate, the design is unattractive, the copy is uninspiring, or the call to action is unclear. Here, Wicksteed gives five fixes that will help to increase a website’s conversion rate.
You’ve been pouring your heart spirit soul into your website, but you’re not seeing the conversions you want. It’s time to take a step back and figure out what’s going wrong!
If this is you, rest assured that you are not alone – many South African businesses are in this position.
Here are five common reasons your website may not be converting leads into customers:
1. Your website was not built with a clear strategy in place
When it comes to website strategy, many business owners either do not know where to start or they try to do too much at once.
This can often lead to a poor user experience and lower conversion rates. Too often, businesses focus on the design of their website before they’ve determined what their goals are and how they plan on achieving them. Without a clear strategy in place, it’s difficult to make decisions that will improve your website’s conversion actions.
A lack of understanding around user experience also hurts conversions. Businesses often overlook key aspects of the user journey, which can lead to frustration and abandonment. By understanding how users interact with your website, you can make small changes that have a big impact on your conversion rates.
2. You have not crafted an intuitive information hierarchy
Information hierarchy is important for web design because it guides the user’s interaction with the website.
If there are too many choices, the user can become overwhelmed and confused. The hierarchy helps to organize the information and make it easy for the user to find what they are looking for. It also helps to create a smooth and efficient user experience.
Make your call to actions larger, brighter and more attention-grabbing. Think about it: Is it a smart idea to send your users to the parts of your site with the least potential to convert them into customers? Of course not. So use this technique to gently guide their web experience.
3. Your site is slow
When it comes to website speed, there are a few things to keep in mind.
For starters, website speed is a ranking factor for SEO. Google has made it clear that site speed matters and that faster websites rank higher than slower websites. In addition to SEO, website speed also affects your bounce rate.
If your website is slow, users will likely leave before they even have a chance to explore what you have to offer. That’s why it’s so it’s important to make sure your website is as fast as possible.
There are a few ways to do this, including optimizing images, using a cache plugin, and minimizing HTTP requests. By following these tips, you can ensure that your website loads quickly for all users, no matter where they are located.
4. Your mobile experience is not up to scratch
As mobile traffic continues to grow, it’s more important than ever for websites to be designed with mobile devices in mind. Mobile-first design is becoming increasingly popular, as it ensures that websites are optimized for smaller screens and provide a good user experience on mobile devices.
If your website is not optimized for mobile devices, you could be losing out on a lot of traffic. In fact, recent studies have shown that over 50% of web traffic now comes from mobile devices.
Many of our clients’ websites see over 70% of their traffic coming from mobile devices as of early 2022 – especially in e-commerce.
5. Your site has problems that you do not even know about
Unless you are stress-testing your website to the extreme, your users may be encountering technical issues that you do not even know about.
Looking for technical website design issues can be a daunting task. However, using website heatmaps can make the process a lot easier. Heatmaps are graphical representations of how users interact with your website. They show where people are clicking, scrolling and hovering on your pages.
This information can help you find broken links, technical issues and other problems with your website design. There are a number of different heatmap tools available, but Hotjar is one of the most popular. It’s free to use for up to 1 000 visits per month and it’s easy to set up.
Simply add a small snippet of code to your website and you’re ready to go. This tool can be invaluable in working out where it’s all going wrong for your users.
for more information, visit www.electricsheepagency.co.za. You can also follow Electric Sheep Agency on Facebook or on Instagram.
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