B-to-B behavioral intentions evolve – why first- and third-party data matters more than ever

Editor’s Note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s guest post in December entitled, While Valuable, publishers cannot afford to be distracted by first-party data. The computer game has changed. All b-to-b intentional providers claim to offer accurate and timely information about buyers who are actively in the market, but those with an over-reliance on …

Leave a Comment