ListenFirst publishes 2022 Social Media Marketing Trends Survey

Only 14% of respondents said they can always link their efforts on social media to ROI, while only 31.5% knew how well their competitors are performing on social media.

NEW YORK, January 26, 2022 / PRNewswire / – Listen first, the leading enterprise solution for social analytics, today announced the release of the 2022 Social Media Marketing Trends Survey. The results of the comprehensive online survey confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel.

ListenFirst (PRNewsfoto / ListenFirst Media LLC)

ListenFirst (PRNewsfoto / ListenFirst Media LLC)

55% of respondents said that their brands consumption on social media increased during the pandemic, with 50.5% of respondents adding that their brands consumption on social media will increase further in 2022.

However, it is still a challenge for many brands to measure the impact of their social media. Only 14% of respondents in the survey said they can always link their efforts on social media to ROI, while only 31.5% answered “Yes” to knowing how well their brand is doing on social media relative to competitors . Meanwhile, 52% of respondents either wanted more influencer analysis or were unsure if they had enough.

“Survey results confirm what we’re known in the market that even though brands are investing more in social media, they just do not have enough data to speak for performance,” he explained. David DiGiacomo, CEO of ListenFirst. “To get a more actionable picture of what works, companies need a social analytics solution that goes beyond vanity metrics such as Likes and Followers and offers meaningful competitive and industry benchmarks as well as robust influencer and partner analytics.”

Other key results of the 2022 Social Media Marketing Trends Survey include:

  • Instagram is the most important social media platform for brands, chosen by 40% of marketers and analysts

  • LinkedIn is the most trusted social media platform chosen by 39.5% of respondents

  • Facebook is the least trusted social media platform, chosen by 44.5% of respondents

  • 66% of respondents expect that video on social media will be an increased focus for their brand in 2022

ListenFirsts 2022 Social Media Marketing Trends Survey asked 200 brand marketing and analysts about the future of social media marketing, between 28.-29. December 2021 The full survey results can be downloaded here.

About ListenFirst
Listen first is the leading social analytics solution used by the world’s leading brands. With a breadth of data and unparalleled award-winning expertise in the marketplace, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with several awards, including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer Award from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software and named one of Inc. 500’s fastest growing companies. ListenFirst was founded in 2012 and is trusted by leading global brands including AT&T, Amazon, NBCUniversal and Peloton. For more information, visit www.listenfirstmedia.com.

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SOURCE Listen first

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