What is mobile SEO? Ways to optimize your mobile SEO

Mobile SEO involves prioritizing the optimization of your website for visitors who access it on a mobile device. This includes tasks such as ensuring that the site runs smoothly on all smartphones and tablets, has a mobile-friendly design and looks good on all devices.

By doing this, you ensure that all users get a good experience on your site, no matter what mobile device they access it with.

It also makes you visible to a wider audience of mobile users, as your site will be visible in the search results depending on how well you have configured it.

Why is mobile SEO important?

Much like the Internet, SEO is constantly evolving, which means we need to be fluid in how we approach it. If SEO priorities change, so should our website priorities.

We now know that more than half of all Google searches are done on a mobile device, and ultimately SEO is about getting ahead of as many consumers as possible.

So as fewer and fewer people sit down at a computer to access the Internet, it is understandable that the focus of SEO is moving into a mobile-first world.

Still, while smartphone use continues to drive an ever-increasing share of Internet searches, tons of websites still need to optimize their experience for mobile users.

If you do not have a mobile friendly website, it may cost you some time.

What is Mobile-First Indexing?

Mobile-first indexing is the practice of Google and other search engines that primarily use the mobile version of content for indexing and ranking web pages.

It was originally introduced in 2018 when Google announced that it had begun migrating sites that followed its best practices for mobile.

Google had previously indicated that it started making the transition to mobile-first indexing before the announcement (as early as 2015), but the release was Google’s first official mention of the transition.

Until then, Google’s systems typically used desktop versions of a web page’s content to crawl, index, and rank a page. This led to occasional problems for mobile seekers when the desktop and mobile versions were very different.

As a result, Google began using the mobile version of a page for indexing and ranking to make it easier for mobile users to find what they are looking for.

What makes a website mobile friendly?

With Google now fully committed to mobile-first indexing, it’s important to understand what makes a site mobile-friendly in a mobile-first-world.

If your site is not mobile friendly, it can be difficult to use, view or even access. So what makes a website mobile friendly?

A website that is mobile friendly must meet the following specifications:

Is responsive to screen size so users do not have to scroll horizontally to see full sentences.

Avoid using software that is not common with cell phones. An example of such software is Flash.

Places links far enough apart so that they are easy to click on without users having to zoom in on the content.

Uses text that is easy to read without having to zoom in on the screen.

How to optimize your site for mobile SEO

Now that you know what mobile-first indexing is and how mobile SEO can affect your position on search engine results pages (SERPs), we will cover several of the best ways you can optimize your website for mobile SEO.

Before you jump into boosting your site’s mobile SEO, the first step is to check how mobile friendly your website is at the moment. Fortunately, this is easy to do thanks to Google’s mobile-friendly testing tool.

Create consistent content

We will cover other tactics, but in the end, the best mobile SEO strategy is to have the same content across mobile and desktop versions of pages.

Google wants your content to be the same. If so, you do not have to worry about which content is being indexed or ranked.

Keep website design and user experience mobile friendly

If you focus on your mobile SEO, you want to make sure that your site has a mobile-friendly design and a smooth user experience.

When working with website design, there are a few simple rules to follow to make sure you have your mobile in mind:

Do not use Flash. Flash is not available on all smartphones and devices, which means some customers may not be able to see your site if you use it. To create custom effects, use HTML5 instead.

Make navigation easy. Users do not want to scroll all day to find information or struggle to get back to the home page. Use menus, keep them short and sweet to make it easy for users to find what they need, and make sure that when users click on your logo, it takes them back to the home page.

No pop-ups

Pop-ups and campaigns can be annoying and difficult to navigate on a mobile device. This can lead to a high bounce rate. Your best bet is to omit them altogether.

Design for bigger fingers. Touch screen navigation can easily lead to accidental clicks if the buttons on your site are too large, too small or in the way of a finger trying to scroll a page. Take big-finger users into account when designing your site.

Make site search visible. Most users looking for information on a site will search, so the search box should be easy to find. Keep your search bar visible and do not hide your search box in a menu.

Double check the font size. Some mobile devices have smaller screens than others. Be sure to check your fonts and font sizes to confirm that they look good on all mobile screens.

Use clear CTAs

A call-to-action (CTA) makes it clear to your users what their next step should be. When designing CTAs for mobile sites, make sure they stand out by making them easy to find and large enough to easily click.

If you follow these design guidelines, your website will look great no matter what device users access it with.

An easy way to stick to these guidelines is to use responsive web design to design your pages.

Pages with a responsive design use the same code and URL, whether on a computer or a mobile device. The only thing that needs to be changed is that the display adjusts to the screen size of the gadget in use.

Improve load times

One surefire way to get traffic is to operate a slow site.

Mobile users often search for information on the go and they want it fast. If your site takes too long to load, it’s likely that people are not likely to wait for it to finish.

To retain these users, focus on improving your site’s loading speed. You can use the free Google PageSpeed ​​Insights tool to research your site’s speeds and see which areas need improvement.

Optimize your local SEO

Since we know that almost half of all Google searches are local, getting the most out of your mobile SEO also means optimizing your local SEO.

Just as mobile SEO focuses on optimizing your website for mobile devices, local SEO involves optimizing your website’s online presence to draw more traffic from relevant local search engine queries.

Using local SEO best practices is a great way to effectively promote your business in the communities you serve face to face.

Now, more than ever, it’s important to make it easy for customers to find you when performing relevant local searches.

A recent Bright Local survey found that 93% of consumers used the Internet to find a local business in the past year. On top of that, 34% of the same people searched every day.

Getting the most out of your mobile SEO should definitely also incorporate time to strengthen your local SEO.

Do not forget titles and meta descriptions

A mobile device means less screen space for your web page. Content should not only be short and concise, so should titles and meta descriptions.

To give yourself the best chance of appearing in the SERPs, keep URLs, titles, and meta descriptions short and to the point.

Create a mobile URL

An additional option for site administrators is to create another site for mobile visitors using separate URLs. Doing so allows you to create custom content for mobile devices only.

Typically, most parallel mobile sites use an “m” subdomain to avoid URL confusion.

When using separate mobile URLs, configure any necessary redirects and use canonical tags to prevent duplicate content issues.

Mobile SEO is an important tool for creating growth in your business online. If you want to get the most out of your website’s SEO, you should prioritize optimizing it for mobile users.

Making mobile SEO an integral part of your SEO strategy is an effective tactic to reach customers in the communities you serve and promote your business to the people who matter most.

Leave a Comment