This is a significant year in which we have seen many high-end automakers and brands enter a very popular and lucrative NFT and encryption mode. Whether it’s advertising or promoting NFTs or cryptographic platforms, or for other reasons, it’s clear that many of these car brands and racing teams want to be part of the blockchain.
By the end of August this year, we have seen popular companies such as the Ferruccio Lamborghini Museum kick off their own NFT series, Motor Team McLaren, who enters the NFT battle, and the popular Porsche, who jumps into the NFT madness. NASCAR drivers are also sports ads for cryptocurrencies, and in addition, they have been asked to pay in digital currencies.
This Thursday, which was yesterday, the famous FTX Encryption Exchange Forum has partnered with the Mercedes-AMG Petronas Formula 1 team, and they have also announced that this partnership is long-term. This partnership not only means that in the coming days we will also be able to see Mercedes competitors and racing cars with the FTX logo, and the company has also announced that other types of brands will appear at the upcoming Grand Prix, which is scheduled to take place in Russia. The Formula 1 race in Russia is scheduled to start on Sunday, September 26th.
Sam Bankman-Fried, who is the owner and CEO of FTX, said he was really excited to work with the reigning Champions of the Formula 1 series and also the current leaders of the team points at Mercedes. -AMG Petronas. According to him, this will be a huge momentum to strengthen the company’s position as the world’s leading cryptocurrency exchange platform.
FTX is strongly involved in presenting the company logo to the entire F1 team in the Mercedes-Benz truck fleet and garage
The FTX encryption platform has been very active this year, and gradually they have amassed a staggering $ 900 million in a recent Series B financing transaction. The company is deeply involved in the sports world, and very recently they had also launched an ad with Tom Brady, Super Bowl Star and supermodel Gisele Bundchen.
The company also pointed out that FTX and Mercedes F1 will also reveal other initiatives in the future, possibly including an FTX Pay Integration system, a collection of NFT devices and other similar exciting products.
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