Setting up and maintaining an ecommerce website requires a surprising amount of work and expertise, but the effort is usually worth it. Not only that, but it has reached a point where today it is essential to be present online if you want to be visible in a competition number. In this sense, below are 5 things WordPress An ecommerce site is a must have if you want to get a return on your investment of time and money.

Payment processing and direct debit

If you use an ecommerce site, you need a clean and simple way to process customer payments. There are a lot of extensions and third-party integrations available to make it happen, and it’s likely that as your site grows, you’ll need to explore more and more powerful options. These usually come at higher prices.

You should also seriously consider a direct debit an option for any customers or suppliers who do business with you on an ongoing or cyclical basis. Direct debit platforms make it easier to manage customer relationships, eliminate the need to chase people out of money, and vice versa, you can also configure it to make sure you also pay your sellers on time.

Contact form

If spam receives your email address, it can be added to a spam mailing list on the Internet. This in itself is simply annoying, but the potential scams or phishing emails that result from it can pose a major security risk. Your business email address will never be displayed on your website when you use the contact form, so it cannot be hijacked. Create and publish a form WP formsfor example, you don’t need coding or web design skills.

Also, ask yourself “why do I want visitors to my website to contact me?” If you own a business, you need to be obsessed with increasing lead generation, and the contact form makes it easy for new customers to contact you. The alternative is that the visitor has to go through the manual creation of the email if you just enter the email link. They may not even be able to send email at all if they use a public or shared computer.

Google Analytics

One of the most useful features of Google Analytics for businesses is the ability to learn more about how users interact with their ecommerce sites. Google Analytics reports provide a number important information points for e-commerce success and help influence smart marketing tactics.

With the enhanced e-commerce functionality in Google Analytics, you have access to many reports with the depth and power to effectively manage your e-commerce site. It is a goldmine of e-commerce analytics data, including site overview and product performance, purchase analysis, and product catalog performance.

Responsive design

The goal of responsive design is to eliminate the need for excessive resizing, scrolling, zooming, or panning on websites that are not mobile-friendly. Navigating these sites is often challenging (or impossible) and may cost potential customers. People only stay on your site a very short time before deciding that it is not worth their effort.

You can make changes to your website quickly and easily if it is responsive designand you don’t have to bother updating two different sites (one mobile phone, one computer). If you only want to make small changes to formatting or typos, a responsively designed site means you only need to make one change. This is in addition to the improved user experience and SEO benefits.

XTML Sitemap

Most ecommerce sites are really complex and contain a large number of products. Crawlers visit your site and crawl your pages, but not all of them are crawled. While most sites are customer-centric and designed to turn a visitor into a customer, you should also be aware that there are pages that customers do not visit but that are critical SEO.

If you have multiple levels / pages of products, a broadband site and other variables, the risk that some of your products may not be indexed and crawled as often as they should, increases the risk. Sitemaps Informs crawlers about important pages on your site and provides Google with additional information to help you improve your rankings and drive traffic to your website.

Conclusion

Maintaining an ecommerce site, whether you sell products, services, or a combination of both, means you have certain investments and features that you absolutely must get. Depending on the narrowness, size, and budget of your site, you may want to consider a different set of extensions, integrations, and design features, but the above five should be considered mandatory regardless of the other feature.

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