Reddit continues to fine-tune its advertising tools a new update for ad creationincluding bidding recommendations, improved editing features, and system performance.
First, bid recommendations – now that you set up your Reddit ad campaign, the dashboard displays a recommended bid that ensures optimal audience reach based on the parameters you choose.
As you can see from this example, now that you choose audience reach, Reddit’s system also gives you an estimated bid that it’s likely to pay to get the best results for your campaign.
It is similar to the audience and cost estimation tools available on other platforms (especially Facebook), which provide additional guidance for optimizing campaigns or set more realistic performance expectations based on benchmarks.
Of course, platforms ideally want you to spend more, so you should always do your own experiments as well so you can supplement such guidelines. But it can help improve the performance of your Reddit ads by highlighting this element better.
In addition to this, Reddit’s also introduced an improved bulk editing process that allows advertisers to update bids and budgets across multiple ad groups simultaneously, and has also made various system improvements to maximize efficiency.
“Charging time with an updated dashboard is now also 2x faster than before”
As noted, in recent years, Reddit has sought to improve and present its business offering a large, committed audience a more lucrative, more attractive option for reaching the brand. When a platform is seen more as an untamed corner of the web, the platform is cleaned up many of the most controversial communities, while it continues more tools reach the Redditors when they are most active in the stream.
It has even updated its slogan – what used to be the “home page of the Internet” is now “dive into anything”.
Whether it’s easier to outline what Reddit is used for and whether it increases its attractiveness to advertising partners is hard to say, but perhaps by moving further away from previous associations, the platform can expand its position into a new business area.