• At 18, Andre Braun is the owner of the startup Plutus GmbH, Frankfurter Allgemeine Zeitung reported.
  • Braun started his entrepreneurial journey by doing magic and selling gnomes at the age of 14.
  • Today his focus is on automation and his company’s clients include Morgan Stanley.

At 18, Frankfurt-based entrepreneur Andre Braun is carving out a new direction for himself.

In February 2020, he founded the startup Plutus GmbH, with clients including investment bank Morgan Stanley, according to Frankfurter Allgemeine Zeitung.

Unsurprisingly, Braun and his 16-year-old best friend Marko Kraemer are two of the company’s youngest employees.

The average age of the workforce is only 24, with 80 people employed in development and 20 in management.

However, the road has not been easy for Braun, who spent part of his childhood in a children’s home.

He moved to Würzburg to live with his adoptive parents and they continuously supported him in his entrepreneurial ambitions – from working as a magician to reselling garden gnomes he had bought from a discount store, Braun has been a determined entrepreneur. since a young age.

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Later, Braun also branched out to make money through YouTube videos.

Mateusz Slodkowski / SOPA Images / LightRocket via Getty Images


He even recruited a sales team of friends to help him sell the gnomes door to door, but law enforcement officials eventually intervened.

He later also branched out to earn money through Youtube videos.

At the age of 14, Braun founded the Fivee agency after obtaining permission from his parents, teachers, the Guardianship Court and the Chamber of Commerce and Industry. His agency provided contacts with influencers and gave businesses easy access to the Tiktok generation and he sold it for a hefty sum shortly thereafter.

Instead of opting for the German start-up city of Berlin, Braun opted for the “business city”.

Braun’s goal is automation rather than digitalization

With Plutus, Braun didn’t want to just create another digital agency; its objective was to pursue a “systems gastronomy” approach, in which fixed processes would be transferable from one client to another and would be scalable.

Braun’s goal is automating rather than digitization. In the future, Plutus will offer free online presences for businesses and will only charge money for additional services. Every penny earned will be reinvested in the business.

In Frankfurt, after only one year, Plutus is already well networked with the city’s business development department, through which they have developed the learning platform “MeineStadt.digital”.

Through the platform, local retailers can promote and sell their products and services through Instagram, YouTube, Tiktok, Google My Business or Facebook. The company is a beacon of hope for the regional tech industry.

On his personal platforms like LinkedIn, Braun also shares the tips that have helped him get to where he is.

The entrepreneur said it’s important to connect with “people who have similar goals” and “people who are already where you want to be” because “you might become their successor someday.”

In Braun’s case, it looks like he’s already there.

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