If you happen to own or run a business, you may already know what we mean when we say C-level. If you are unfamiliar with this term, we will explain it in this article. We are also talking about the link between Level C and IT procurement and implementation decisions.
What does C-level mean in business?
If you mention a C-level and you’re talking about a business unit, you’re probably talking about top management positions. In other words, you have A-level, which are the lowest employees on the company’s totem pole. Level B would be the middle line, while at the C level there are roles such as CEO or CFO.
How does Level C guide IT purchasing decisions?
IT means information technology. It is a bitter term that can cover all kinds of technologies and systems. You probably have an IT department for your company or maybe just one IT person if you have a small business.
C-level executives typically lead IT purchases and the introduction of a new system or tool. If you’re looking for a simple reason why, think of it this way.
Level C executives can ultimately dictate how a firm exercises its discretion. If they hear about a new IT technology that seems worth it, they are more likely to invest the money in the new technology.
However, it’s a slightly simplified way to look at it, so we’ll take a closer look at how Level C controls IT spending in more detail.
C-level executives probably want to attract as many excellent employees as possible to make the whole company stronger. They may not make the rental themselves, but they want to make it easier to hire it to the best of their ability.
This may be one reason why they decide to invest money in new IT tools or initiatives. C-level executives open a company’s checkout to bring in new shiny IT toys if they want to hire someone specifically for the IT department, and they want to boast that the company has the latest technology available.
This strategy is difficult to dispute. This often makes for the best IT ideas because they want the opportunity to work with a company they consider top notch.
Cost-effectiveness often comes into the equation
It’s also hard to imagine a company’s C-level executives ever doing anything that’s not cost-based. They’re probably trying to keep track of every penny that goes into and out of the business.
If they find that a company can save money in the long run by acquiring the latest information technology, it may be enough for them. If they believe that an IT investment can save you money over time, they are more likely to be willing to invest cash.
However, if you belong to a company’s IT department and you strongly feel that certain new technology features or tools can save your company money, you may not have the easiest time to convince C-level executives. It will help if they have a technical background themselves. If they don’t, you may need to prepare a detailed presentation to try to convince higher companies that it is worth using this money.
As a company, everyone at the management level wants to keep customers or clients happy. If you have satisfied customers, you will get an excellent reputation in the industry. This means that the whole company will succeed, and presumably everyone will benefit at all levels.
This means that C-level executives may be willing to spend more money on information technology if they feel that the tools they buy can launch products or services faster. If IT tools lead to customer satisfaction faster, it may be a sufficient reason to acquire them.
Automation is something that happens in business and around the world. Whenever it is possible to automate something, society wants to do it because it usually makes everyday life more comfortable.
In business, when you automate something, it may cost some jobs, but it rarely stops a for-profit business. C-level leaders probably feel that way because they care more about the end result than just about anything else.
If available IT tools can now allow your business to automate certain tasks that needed individuals to complete them, managers are likely to be more than willing to embed money in them. These IT tools or processes that can automate something can be a welcome addition to your business that can enhance your reputation or enable you to expand into new markets.
Modernization is the last reason why C-level executives are likely to spend money on new and improved IT tools. Technology is still evolving much faster than ever. IT is no exception to this, as new tools seem to appear every year.
If you have a company that wants to improve its infrastructure and better hold useful information, it is Your IT department that can do it. While C-level executives don’t understand all that some new information technologies can do, that doesn’t mean they won’t approve the acquisition if IT staff can assure them that this technology means modernization.
When we explain C-level management teams and IT spending, it is clear why some C-level managers may conflict the company’s IT department. IT staff may be sure your business needs new technology, but managers may not understand why.
Presentations can help, but if you have stubborn business leaders who aren’t willing to spend the money their IT department needs, your business may be left behind by others in your niche. Keep this in mind if you are trying to control your industry.