Snapchat introduces the Snapchat Trends tool, which highlights users ’most popular keywords in public stories.

In addition, you can search for any keyword in Snapchat Trends to find out at what level it is used.

Information games will probably appreciate this latest Snapchat feature, which is packed with a new tool that is a carousel of real Snapchat stories to help you see How the keyword is used.

Here’s more information about Snapchat Trends and what marketers can do with the data.

What is Snapchat Trends?

Snapchat Trends is much like Google Trends because it gives you an overview of a keyword’s popularity in Snapchat.

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Even the home pages are similar. When you get to Snapchat Trends, you’ll see a search bar and a list of last week’s trends.

Clicking a rising keyword will take you to a page with a graph showing how the keyword is being used over time.

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Usage is rated on a scale of 0-100, and popularity is 100.

Snapchat Trends shows the most popular keywords

On the same page, you’ll also find a keyword-related Snaps Carousel.

If you’re not sure why a keyword is on the rise, this carousel will show you how to use it.

Snapchat Trends shows the most popular keywords

The information in Snapchat Trends is not limited to what was recently popular, as you can search for any keyword to see how it is used.

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You can even search for multiple keywords to compare their usage. For example, the chart below shows which game console is a clear favorite among Snapchat users.

Snapchat Trends shows the most popular keywords

As shown in the example, you can filter the data by country from the drop-down menu. This is currently limited to Australia, Canada, the UK and the US.

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Now that you know what Snapchat Trends can do, let’s go through how the information can be useful to you.

How can I use Snapchat Trends data?

Snapchat recommends five ways marketers can take advantage of Snapchat Trends data:

  1. Product market research: Trend data can help in the study of organic consumer behavior to assess the overall market suitability of a product or service.
  2. Copywriting: New and interesting language trends are emerging among Snapchat users. This view can help brands write contextual copy.
  3. Building a customer personality: Trend data can provide useful insights when building a profile of who your target audience is, what they do, and what they care about.
  4. Media planning for the most important moments: Snapchat points out obscure holidays, such as National Ice Cream Day, as opportunities to engage the public. This tool can help you find the right moment to customize your media strategy.
  5. Competitive researchA: This information can help you understand the markets in which your brand, product, or service operates. By analyzing multiple keywords, you can easily compare the progress of the conversation.

Snapchat Trends is free to use and does not require your own Snapchat account.

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The information is based on captions in public and shared stories. It does not include the use of keywords in live chat or between users.

Source: Snapchat for companies

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