Content, content, content.
Sometimes it seems that marketers think of everything. Nevertheless, you may eventually find yourself in the desert of content, desperately searching for a well fresh content ideas.
You’ve used all the Google searches, all the whiteboard brainstorming sessions.
However, there is one strategy you may not have thought of.
Have you researched industry blogs in other languages with Google Translate? If not, it’s time to go international.
In this post, we explain why and how to use Google Translate to create content ideas.
4 ways to use Google Translate for content ideas
Google Translate is an amazing resource, so it’s no wonder that in addition to that, you have more than that 100 languages, we can look for content ideas from a translating superpower.
We’ll unveil four best ways to create new content ideas below.
1. Check out the most popular blogs around the world
Want to expand your content horizon? Start by expanding your search horizon. If you’ve used industrial content ideas in your native language, look beyond other linguistic boundaries for other voices in the industry.
Sender enable Google Translate translates websites, explores potential language barriers, and finds lots of content that inspires you to create your own similar content in your own language.
To start searching for content in other languages, you’ll first need to select another language in Chrome’s settings, either through the app or your browser.
Now start searching with your new language settings. When you encounter the page you want to translate, follow these steps:
- Open Google Chrome
- Go to the page you want to translate
- Click “Translate” at the top of the page
Et voilà! You have a fully translated page where you can borrow inspiration for your next blog post, white paper, infographics or graphics.
2. Familiarize yourself with social media brand accounts in different countries
Don’t stop looking for inspiration with Google alone: go to social accounts to find brands from different companies.
Take Twitter, for example. To change the language settings of your application through the browser views, go to Settings.
Once you’ve switched to the language of your choice, check out what the top space brands are sharing and saying. For example, we changed our language to French and did a search on #digitalmarketing to see what’s trendy in the conversation.
From there, we set out to explore French digital marketing companies and explore their social presence, websites and blogs, all in search of inspiration for content.
We found several topics and enviable content, but we were particularly interested in this social message who shared stock photos for use with the current, global event.
3. Search for emerging topics worldwide
If we stay in the Twitters sphere, the rising issues are usually in your own country, if not in your area. To enable all global topics in your browser, follow these steps:
- Select #Explore from the left column of your homepage
- Then click the gear icon in the upper right corner of the screen
- The Location window opens and the box “Show content in this place” is selected
- Uncheck the box to see more options
- Select the Explore option to find all the locations where Twitter is available
- Select the locations you want to see ascending topics
By exploring topics outside of your own worldview, you can discover new discussion areas and new niche markets to fill. These hashtags allow you to customize your content for a larger conversation.
4. Dig your industry internationally
While we’ve researched using a hashtag, you can also find inspiring content by searching for key influencers or companies in your field.
Many aggregation sites offer investment to industry leaders in other countries. When we were looking for the best digital marketing agencies in Germany, we shortened the list from 20 to 10.
From there, we went to their websites and researched their blogs.
By exploring what other digital marketers are creating globally, we can take advantage of larger trends in the past, borrow content ideas, and gain inspiration across borders.
5 tips for using Google Translate to create content topics
While finding content related to your industry is an achievement in itself, you want to make sure the content you find is truly relevant. Below are five tips to keep in mind when exploring international content waters.
1. Be aware of cultural / linguistic nuances
While it’s good to find inspiration and ideas across the continent, when using Google Translate, be aware of cultural and linguistic nuances that can change the meaning and interpretation of your text.
Spoken languages, for example, almost never turn over linguistic gaps. In these cases, if you quote a lot from existing text, you definitely need to adjust the language to match your reader’s sensible terminology. Otherwise, your work will be completely wasted.
2. Be aware that you are offensive
Sinking into a larger conversation always poses a risk to the incomprehensible. If you decide to use Google Translate for an ongoing discussion on an industry topic, make sure you’re familiar with the nuances and realities of that topic. Regardless of purpose, it is always possible that participating in a conversation may not be as productive as you expected.
When it comes to borrowing from existing content, read the translation to see how your future audience sees it, and reconsider and remove anything that may not be going as planned.
3. Familiarize yourself with the content of niches adjacent to the industry
Maybe you’ve gone through all the search tasks mentioned above and still came empty-handed. If you want to explore the topic even more deeply, check out the niches next to the industry that can help increase your content ideas.
Let’s stick to the example of digital marketing. Instead of throwing the net so wide, we can delve into email marketing and from email marketing to email meters and from email meters to the strongest emails in action (CTA).
By moving outside the industry-wide umbrella, you’ll find more detailed content that speaks to your market and gives you inspiration and guidance along the way.
4. Explore content around the world
109 languages and are calculated, so content cannot be restricted using Google Translate. Once you’re used to delving into different languages, go beyond regular searches and look for different perspectives from different people.
With each search, you can find more and more content inspiration and engage in a global, ongoing discussion of the industry’s biggest trends, topics, and issues.
5. Keep SEO in mind
As a marketer, you are well aware of the importance of search engine optimization (SEO) in your content, regardless of format. When you translate a piece of content with Google Translate, you’ll need to re-optimize your book SEO ensure that it meets your standards and improves searchability.
Be sure to include your keywords and adjust the content as needed to meet your goals in all through Google Translate.
Frequently asked questions about Google Translate
Is the translated content duplicate?
In short, no. Translated content is not duplicate content. The different words and phrases, nuances and colloquial languages of the translated content are completely different from their origin. For more information on this, see this extract From Google John Mueller.
How do I get Google to translate a page automatically?
To have Google Translate translate for you, just follow these steps:
1. Open Google Chrome
2. Navigate to the page you want to translate
3. Click “Translate” at the top of the page
How can Google Translate help me find content ideas?
By leveraging Google’s translation capabilities, you can find inspiring content from around the world to create your own brand. In addition, you can join a broader discussion that is ongoing worldwide.
Is Google Translate accurate?
Google Translate is for everyday use pretty accurate. Google Translate is very accurate in finding content inspiration. However, be sure to read the linguistic nuances and appropriateness before sharing or copying together.
Google Translator’s conclusion
Like demand quality content growing steadily across all industries, it’s important for marketers to identify new sources to inspire and replay content that not all brands in your industry have copied.
When you look beyond the traditional boundaries of your content, you can take advantage of conversations and ideas that can inspire you to create similar content, while inviting you to a global discussion about your industry.
As you study more and more languages, remember to keep in mind the nuances and perception. Don’t forget to optimize your borrowed content constantly SEO so that your version of the content ranks as high as possible.
What’s the best place you’ve been inspired by content?
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