Picture 214439111 © Vladyslav Yushynov | Dreamstime.com
Internet users are not not only looking for biting-sized news in the form of tweets and the like, but also videos condensing to draw the audience’s diminishing attention. If you have been on the internet for the past year and more specifically TikTokissa, this would not be a strange concept.
YouTube, a groundbreaking platform for the original videos, hopes to attract a new generation of viewers. After launching TikTok competitor Shorts in the U.S. this year, it is now setting up a fund to encourage content producers to produce short-form clips. Like regular YouTube videos, their rewards depend on engagement and viewership, although YouTube says they can earn $ 100-10,000 a month.
From this month, YouTube reaches $ 100 million YouTube Shorts Fund and extend the payment to thousands of eligible content providers. This will take place on a monthly basis from 2021 to 2022. According to YouTube, fees can vary from month to month based on “audience location and number of content producers doing shorts.”
Similar to TikTok videos, YouTube shorts are bite-sized loop clips, and viewers can scroll up to watch the next video. Users can also respond to them by liking, disliking, or adding comments.
Be entitled to fund, content producers must be at least 13 years old, reside in eligible countries such as the United States and the United Kingdom, and have at least one eligible short period in the last 180 days, including. Perhaps most importantly, channels do not need to be commercialized in order to receive this payment.
More for more information on eligibility and for more information on the Fund head here.