Author: Alex Schnee
One of the first things you want to do when building your business is to think about your online presence. Your website can attract new customers to give your product or service a chance, but it can also help you build your brand and provide resources that you can share with future media and others.
Here are a few ways to determine if or not the design template you are using building your site will help.
Before you dive in and see which model might be right for you, you should consider what features you want to include on your site. This can include ecommerce, social media linking options, and a blog so you can develop content. This can be much easier to choose when you know you are choosing a theme that supports all the features you may need in the future.
Consider your anvil
Your industry is a big deciding factor as to which option might be best for you. If your business is service-based, it may mean that you need to consider which pages are most important to you. Consider whether you need an online payment process, order forms, or chat support. Some industries need more features than others, and by looking at the competition and finding out if they have used them, you can narrow down your options.
One of the great things about using a design model is that it can often be changed as needed. If you want to see which features work and which may need some changes, you might want to use a tool like
endless trade to see what needs to change. This allows you to differentiate between the interface of your site and the background program, which can be very useful for making changes without having to completely change your code or remove templates altogether. Tests need to be done regularly to see which areas can be improved.
Change as needed
Similarly, your site has unused pages that need to be changed from time to time. You may need to add a new one when you decide to deploy a new service, or if you notice a high bounce rate, which may mean that you need to completely redesign it. Therefore, you should choose a template that allows you to make changes easily and does not require a lot of coding skills.
Proper design will support your business and help it grow. With that in mind, you want to
select a template which is easy to handle and includes the features you need to make it a success.