Porsche Germany is implementing a pilot project on non-copiable digital resources, also known as Non-exchangeable characters or NFTs. On August 2 and 6, fans of Porsche and other collectors will have an incredible opportunity to purchase a unique sketch of the car’s design by none other than Peter Varga, Porsche’s director of exterior design. The design is available in the form of an NFT on an American platform known as SuperRare.

The unique feature of this auction is that the model is available in the form of digital property or NFT, but at the same time it is also available as physical property. Proceeds from the auction will be donated to charity by a non-governmental organization called Viva con Agua. Porsche Digital, a subsidiary of Porsche, has supported the company’s first NFT project. Similarly, their initiatives have been supported by Fanzone, a recent technology company that serves as an NFT-based platform for digital trading cards.

Alexander Pollich, The CEO of Porsche Deutschland, said that this initiative, which Porsche has taken with the help of the NFT, is an example of the pioneering spirit of a world-famous company and a demonstration that they are constantly trying to enter an uncharted territory. He also mentioned that with this NFT-based initiative, Porsche will be able to speak to its existing fans, who are often enthusiastic and passionate brand collectors, as well as to fans and younger generations in society who are already prone to digital trends. Pollich mentioned that what pleased him most was that this whole initiative was developed into an internal process and then successfully implemented within a few months.

Peter Varga, an ingenious designer and also Porsche’s exterior designer, says this was a whole new experience for him; draw a model for online trading as a digital commodity. The sketch is a combination of Porsche’s two iconic models, called the Taycan Cross Turismo and the famous 911. He described the idea of ​​this design to be a successful combination of one of the company’s most iconic car models to date with the youngest member of the world-renowned carmaker. He added that he is very excited and excited to see what kind of response the digital collectible will get among the fans and participants of the auction.

It is possible to use non-exchangeable IDs or NFTs blockchain technology, and it is a fact that they relate to one particular asset. As a result, this means that a non-exchangeable mark is essentially a representation of a unique and exclusive digital ownership of an object. The technology allows digital goods to be traded, bought, sold or simply stored in any virtual wallet available online. To date, non-exchangeable tokens have been used primarily in the field of digital collectibles and encryption technology, and a diverse range of digital resources ranges from graphic designs, still images, videos, audio recordings, and more.

A trading card tray built into Blockchain

The entire project will be carried out by Porsche together with Fanzone. The Porsche Digital Gmbh business unit, also known as Forward31, had helped set up a Berlin-based cryptographic company in June 2021. Fanzone is a small company that operates fully online and serves as a forum for interested parties to collect and exchange digital player trading cards with non-exchangeable coupons or NFTs. in terms of. The platform will also allow users to earn profits as the value of the cards increases. Fanzone also uses blockchain technology to ensure that the rarity, identity and exclusivity of the goods held by collectors are preserved while providing complete security for the property.

Viva con Agua is a non-profit organization founded in Hamburg in 2006 with the aim of providing hygiene and clean drinking water as well as appropriate sanitation systems to disadvantaged areas. In line with its goal, Viva con Agua supports a number of water projects around the world, for example in countries such as South Africa and Uganda. The motto and vision of the non-profit organization is summed up in the word “water for all – all for water”. Running these sustainable development initiatives requires a lot of financial support, and to generate their revenue, the organization often holds auctions and also relies on traditional funding and donations.


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