All Transform 2021 sessions are available on demand now. Look now.
Apex Legends is a free battle royale shooter. Its seasons introduce new content that players can unlock and purchase, keeping them engaged (and more likely to spend money). Season 9 premiered on May 9. Season 10 kicked off on August 3.
EA also noted that Apex Legends has set a new record for peak daily gamers. The shooter debuted on February 4, 2019, but shows no signs of slowing down. It should continue to be a money generator for EA for some time to come.
Respawn Entertainment, the developer of Apex Legend, is sort of a golden kid at EA right now. With Apex Legends, the studio created a hit single-player game in 2019 Star Wars Jedi: Fallen Order.
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