Content creation never stops.

Have you just published content that immediately moved to the first page of the page SERPs or if your domain has aging content that hasn’t been used in years, there’s always room to review and make changes.

In this article, you will learn about this review process and why it is important for every domain.

In addition, we provide you with a checklist that makes reviewing content faster and more consistent.

Why you should check your content

Different content requires revisions for different reasons. Here are some of the most common ones I’ve come across.

1. Competitors have not stopped developing their content

Search is not a single player game. Even if you’ve set the pen down and published your content, your competitors are still working.

Whether I create new content or check out old content, I always look at what is currently working on SERP services. Almost every time a competitor’s content does something to provide more value to users.


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If your competitors are skilled, they will do just that for your content when it works well.

To stay ahead of the competition, you always have to come up with and find new ways to improve your content. The secrets of creating great content are visible to everyone excerpt today is the third remnant of tomorrow’s page.

2. Changes in searcher behavior

Writing well-placed content is about answering the purpose of the seeker. You’ll find out what applicants want when they write the survey, and give them exactly that.

The thing is, a searcher’s behavior changes over time.

Imagine someone who is looking [coronavirus] at three different times.

Prior to 2019, this person is likely to be a student or someone with an academic interest in the technical aspects of virology. An article serving this reader should keep this in mind and provide them with the necessary technical information to understand a professional language in the field.


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Number of searches during the COVID-19 pandemic [coronavirus] has increased dramatically and the audience has also changed.

This audience is made up of lay people. Their purpose is better served by content that provides basic training on the nature of the virus and provides practical advice on how to avoid infecting or spreading the disease.

Good content after the pandemic [coronavirus] may connect two audiences from above.

It could provide workable advice to anyone who thinks they are infected, but it can also provide information on the historical response to a pandemic.

This is a particularly dramatic example, but it applies to everyone – the purpose of the seeker changes over time as our language and our experiences of different concepts change.

Your content, which perfectly matched the applicant’s intent three years ago, may not serve today’s applicants as well.

3. Your information is out of date

One of the best ways to make your content authoritative is to include relevant facts and statistics from expert sources.

The thing is, this information is subject to change. Either the underlying facts may change (e.g. today there are more pandas in the wild than in 2016) or more recent, more detailed studies have become available.

Whatever the reason, if your competitors are referring to a new study and you’re stuck with old numbers, your content is automatically out of date.

Select pages to review

In time, it’s ideal to go through all the content on your domain and look for opportunities to review. However, some pages need to be prioritized.

When looking for pages to update, pay particular attention to:

Pages that had a good ranking but have dropped.

If you have a page that attracted a lot of traffic but has dropped quite a bit on SERP sites, it’s a huge hint that it’s ready to be reviewed.

It’s very likely that your page will hit newer content from competitors that has taken everything you did with the page and added to it.


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Pages you expected a lot, but they never materialized.

Whenever you find that content with a solid strategy and good implementation is not ranked, you should ask yourself why.

This kind of content is a good candidate for review because you can find out what went wrong (or what wasn’t fully optimized), correct it, and develop your understanding of best practices.

Your most effective pages.

That’s right, even the pages on the first page can use some checks.

It is best to refresh these pages before their rankings begin to decline. By anticipating challenges and updating your content to match, you can stay on the first page instead of driving on the ranking roller coaster.

5 tasks when you upgrade old content

It’s time to check your content. This process doesn’t have to involve looking at the content to see what could be changed or creating a new page from scratch.

Here are five things you can scan to make the most of your content:


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1. Fact

In the past, we talked about how the inclusion of up-to-date facts and figures is necessary to keep content fresh. This is one of the easiest things to review and update your old content.

See your content for quotes and follow these steps:

Check that the original source is still active.

Whenever we add outbound links to our content, we need to be aware that other domains will not work with our permission. Sometimes they delete content, change URLs, or change information without asking.

The first thing you should do when reviewing references to older content is to make sure that external links continue to do what you want them to do.

Find more recent information on the same topic.

A quick search of your topic should be able to tell you if new information is available. If so, replace these facts and figures — and the sources to which you link — with your copy so that they correspond to the latest research.


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You can also check the content of your competitors to see if they are looking for information that is more recent than yours.

Check all the “common sense” information in your article.

Even general information can change.

A language like “Current President of the United States Donald Trump” can immediately date with your content, even if it is known at the time of writing.

2. Function

Ask yourself: how can I change this content to better suit the applicant’s purpose?

This does not only apply to topics where the applicant’s purpose has changed over time. We don’t always get things right the first time, and reviewing old content allows us to do better.

Here are some tips to make sure your content best serves the purpose of the applicant.

First, put yourself in the position of a seeker.

When we write content, we often write as experts. We don’t treat these topics as applicants who search often because they don’t know as much as they would like.


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When reviewing your content, make sure it is as direct and readable as possible. It should answer the searcher’s questions quickly and effortlessly.

Second, ask yourself: Can I add a widget that makes the user easier?

Here is a commonly used term: [compound interest formula].

The purpose of the searcher here is obvious – in almost all cases, the searcher wants to lower the interest rate.

A good page here can provide them with a formula, but an awesome page can also include a calculator that allows them to hit their numbers and spit interest.

This kind of user interaction, which goes beyond just the text on the page, can make the difference between just acceptable content and really great content.

3. Keywords

If you didn’t keyword research when you first wrote this content, now is the time.

Once you have an idea of ​​the keywords you want your content to rank in, you can evaluate your page’s title, title tag, and subheadings. These elements should reflect the language of the applicant, either by using exact searches, nearby hits, or by answering a question posed by the applicant.


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While meta elements can sometimes be complicated and unable to handle keywords, the opposite is often the case in article text.

It’s tempting, especially for writers who are just learning about search engine optimization, to repeat a given keyword over and over again. If this applies to your content, now is the time to rewrite the old language.

Write as you would say – let you use of keywords come naturally instead of trying to force it and become spam.

4. Links and anchor text

There are two things to review when it comes to links and anchoring related to older content.

The first is to make sure you follow best practices for internal linking.

Make sure your links appear naturally in the text of the article, and the anchor text you use provides reliable clues to the page on the other side of the link.

Another is to find opportunities to link to new content that didn’t exist when you first published this article.


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Finding these opportunities to add links retroactively to newer content is incredibly important for supporting new content.

In some cases, it’s a good idea to add these links when reviewing and reviewing old content.

In other cases – such as opening a critical new product page – you may want to review some of your old content specifically to add relevant internal links to your new page.

Much more time has accumulated on the old pages backlinks. By adding internal links to new pages during reviews, you can ensure that your newer content gets a fair share of the investment earned by the older content.

5. Mobile compatibility

Mobile-first indexing is probably one of the biggest changes that has come to be sought in recent years. It is also a relatively new part of Google’s search algorithm since it was introduced on all websites in September 2020.

If the pages in your domain aren’t optimized to provide the same experience on mobile devices as desktop users, now is the time for a domain-level review process that will update your site.


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Even if you’ve already made domain-level changes to improve your mobile experience on your site, some of your old content may not show up on mobile devices as well as on a desktop browser.

When reviewing content, it’s the perfect time to review the page experience on your mobile device.

Checking content vs. writing new content

For content that is particularly old or not ranked at all, there is a question that hides over your review process: When should I scrap this content and start over?

I don’t think you should ever create new content to place in a keyword phrase that already has some existing content targeted. However, this does not mean that you should keep all or part of the existing content on your page.

I recommend checking as much as you need.

If you need to rewrite each sentence, completely rebuild the Subheadings, and completely rebuild the internal link network from scratch, do so.


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However, keep all these changes under the same URL. Keep in mind that this URL has had time to accrue investment credentials and backlinks. You can keep these things while throwing away anything that isn’t caught on snuff.

If you want to keep the old content, move it to the new URL in your domain.

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