With the introduction of the vaccine, the pace around the world TikTok says it is now time for brands to move to TikTok marketing to take advantage of subdued demand and reach consumers who now want to return to a normal life.
And more than that, TikTok says people want to show their support for SMEs, especially as part of the recovery process.
“With consumers across the United States design to support small businesses “As much as possible,” it’s the ideal time for brands to keep in touch with consumers. TikTok is the perfect place to do so because users are already shopping. For many TikTok users, the primary reason they come to our platform is to discover new things – like your brand and product. “
To help brands adapt to these trends, TikTok has provided a number of notes on how a company can launch its TikTok presence, including:
TikTok also notes that brands can look for popular hashtags to find good examples of other business practices and help increase their own efforts.
As per TikTok:
“As an entrepreneur, you already know that if you wait until you find out – you wait a very long time. You just have to jump in and start. The same goes for TikTok. Because our large audience doesn’t wait – they’re looking for something new and next in particular to support small businesses. “
Which is at least partly true – and partly driven by its own business interests. However, the most important impetus here is that if you are considering TikTok as part of your digital marketing approach, you need to start using the app, start researching key trends and top performances, and gain an understanding of what people are responsible for. your own approach.
You just can’t reuse regular ad content in TikTok, and basic campaigns won’t work. The key is to create organic-looking TikTok content that works based on how people are already engaging with the app.
If you can create videos that provide inspiration and respond to users ’needs and desires while being compatible with TikTok aesthetics, you’re probably the winner. The only way you can do that, as TikTok says, is to jump in and start learning.
And as the app continues gain speedand with more users every day, it’s definitely worth considering, especially as we head towards the upcoming holiday season.
These resources and statistics can help provide further guidance in this regard.