The logo is the first face of the chatbot. Its main strength is its visual nature: it is the leading channel for gaining information about the world around it for the majority of people. Thus, correctly selected logos create stable images in the mind and form a stable positive associative series with the chatbot.
A stylish and up-to-date logo is a great tool for promoting chatbots. Many companies make a logo chatbot wrong. As a result, people don’t use them because chatbots ’logos don’t grab their attention.
The logo allows you to convey to chatbot users everything you deem necessary. creating a chatbot must be approached responsibly and carefully. A well-designed logo enhances the popularity of a chatbot, while a poor quality logo only harms the chatbot.
Is it possible to make a visually impressive and effective logo for the chatbot itself? Yes, designing a high quality chatbot logo is more than realistic, but for that you need to know some configuration rules, choice of shades and other details.
Much has already been invented in today’s world, but this is not an excuse to copy elements used by other chatbots. At the same time, no one refuses to inspire successful alternatives and create something of their own: original, exceptional.
Even the coolest, most beautiful, neat, and relevant logo will not promote a chatbot if it does not reflect its area of operation. Users simply cannot understand what chatbot is doing.
Both properties are generally on the same level. Users remember overly complex and intricate logos worse than minimalist logos.
The Chatbot logo can use a huge variety of fonts. But how do you decide which one to use? You can do this by using the best tips for choosing a chatbot logo font.
The logo font should match your chat bot. It can be used to convey the strengths and features of a chatbot. For example, in a watch store chatbot, it’s best to use a serif font with smooth lines.
You can also analyze competitors. See what fonts they use in their chatbot logos. You don’t have to choose the same style, but tracking the overall direction is a good idea.
All elements of the logo, including the font style, should be mixed with each other. For example, large and heavy writing does not work for a minimalist data management chatbot logo.
When the chatbot logo displays multiple fonts at once, it looks absurd. It is important not to go overboard. It is optimal to use a chatbot logo with 1-2 different fonts (although it is better to stop at one type).
There must be enough space between the letters. This will make it easier for customers to understand what is written. Merging parts of the text should be avoided.
Don’t just do what everyone else is doing. You don’t have to choose a font with oriental themes for a Chinese food restaurant chatbot. You can use a more common style and describe the specialization of the chatbot with icons and colors.
The icon is an image in the logo. This element allows you to tell customers about the purpose of the chatbot without words. The icon is the first thing customers pay attention to when they see your logo. Therefore, you need to make sure that the IDs are selected correctly.
Below are basic tips for choosing the chatbot logo icon in any direction.
The theme icon should tell you as clearly as possible the workspace of your chat bot. For example, in a cafe, it is best to use images of coffee beans, mugs, coffee makers, etc. in the chatbot logo.
You can also use an abstract icon. This is a pretty bold step. But more and more companies are choosing such images for their logo.
The icon must match the font and color of the writing. For heavy headlines and dark colors, it is better to use a heavy image. This will give you a seamless brand that is made in the same style.
If all the elements of the logo look loaded and executed, realistic and large icons will completely overload the design. Therefore, it is important to try to keep the logo light and simple.
The color of the logo plays an important role in the attractiveness of the user. In addition, colors can tell a lot about the chatbot. To choose a color scheme, it is recommended to study logo color psychology. Each shade evokes certain associations in customers. And the wrong color can create the wrong impression of a chatbot.
I have collected the most important recommendations for color selection. These tips will make it easier for you to decide on the color of your chatbot logo.
It is always useful to analyze the work of the main “competitors” in the market. It allows you to identify the strengths and weaknesses of your competitors so you can leverage this to your brand’s advantage. The same goes for colors. You might want to look at which logo colors match the characters. You don’t have to use the same colors. But this information will help you move in the right direction.
In the Chatbot logo, it is important not to go overboard. To make the logo look beautiful and harmonious, it is better not to use more than two colors. Optimal to paint with one shading background and another – the main elements. You can use additional shades, but they must come from the primary colors. Ready-made color schemes can help you choose colors.