People may have moved indoors during the 2020 pandemic, but they haven’t stopped shopping. In a wave that caused a report A 10-year leap in online shopping technologies, electronic commerce has become de rigueur. The companies that followed were able to stay afloat and roll unprecedented waves of Black Friday weekend.
Companies that help e-commerce stay ahead of customer expectations
Today, e-commerce remains a hot ticket for businesses of all sizes. Even consumers who enjoy physical browsing have gotten used to looking for stuff. However, not all companies have been able to keep pace. B2C digital selling requirements and challenges.
What is the stumbling block? There are several stumbling blocks, but most point to one thing: Running an ecommerce system doesn’t mimic running a traditional store. From shipping to support, e-commerce presents a few new pitfalls. And some businesses just don’t have the infrastructure to navigate the complexities on their own.
Position yourself as a partner of e-commerce suppliers
This is where many existing and start-up businesses have thrown their hats in the ring. Several players are positioning themselves as partners of e-commerce suppliers of all sizes, and they are successful. In fact, there are a few companies that have proven to be remarkable allies for companies looking to explore the e-commerce market in several key areas.
1. Manufacturing and shipping
One of the biggest hurdles in gaining traction in the world of e-commerce is mastering the supply chain of products. Unfortunately, many business leaders who started out in mainstream commerce haven’t learned how to expertly manage e-commerce logistics.
For example, where will the product be stored? Where will it be packaged or shipped? And which systems will follow the whole experience from start to finish? These are all problems that Smart warehousing aims to solve.
Now, with multiple locations in the United States, Smart Warehousing acts as a Third Party Logistics Partner (3PL). That is, it provides total fulfillment to streamline the bid-ask exchange. Not only does Smart Warehousing hold goods, it tracks and ships everything on behalf of customers. The result is a continuous, transparent flow that takes supply chain pain out of the equation.
2. Advertising and marketing
Not all ecommerce partners are from small and medium businesses. Think of Google. The giant search engine recently made a major buzz in e-commerce by democratize Google Shopping. Now, e-commerce companies can link their Shopify accounts on Google for free. This gives them great visibility on the first search engine.
While Google’s free shopping lists have boosted usage of its platform, it is still in its infancy. This means that it could be a good opportunity for companies to explore the partnership inexpensively.
In time, Google said it hopes to steal the show from Amazon with its model. But, of course, time will tell how successful Google is. Still, it’s worth taking a second look at it, as it’s a good option to get a product’s attention from more buyers.
3. Robots and automation
Warehouse work is known to have a certain amount of boredom and waste. After all, human workers can’t run so fast, store shelves so quickly, and be productive for only a few hours at a time. This is where Locus Robotics comes in.
Locus Robotics allows manufacturers to have robots tailored for use in their warehouse environments. Robots can perform activities such as transporting items from one shelf to another or serving as a second pair of eyes for workers. According to research from Locus Robotics, customers who have worked with them can increase their productivity up to three times.
It is not difficult to see how an increase in productivity could be significant for e-commerce businesses. Although e-commerce can be lucrative, its margins can be very thin. When everyone is competing online for the same group of consumers, every penny counts. Therefore, having robots as assistants can reduce costs without the need to reduce the payroll.
4. Design and deployment of online platform
When talking about e-commerce, it’s important to remember that many businesses start from square one. That is, they don’t even have a clue how to get into the online shopping fray. However, some small businesses in Asia have had such a problem with the mess that is e-commerce (unless you adapt) this SCI Commerce stepped in to fill the void.
Founded by innovator Joseph Liu, SCI is trying to position itself as the leading provider of e-commerce solutions in Southeast Asia. To help SCI move forward, Liu got some big power investors. The investor group even includes two professionals who worked for the famous Alibaba.
Ultimately, Liu hopes to see SCI become the Shopify of the Asia-Pacific part of the world. Although SCI is working with some leading brands, it will use capital to move into smaller markets. In this way, it can help newbies gain attention online faster and with fewer obstacles on the road.
5. Coaching and mentoring
Education could be one of the most underrated aspects of starting an e-commerce branch of an existing business. FedEx hopes to make it easier for teams to learn about selling online through its FedEx Ecommerce Learning Lab.
The principle of the Learning Lab is that it becomes an incubator for members, especially those from historically under-represented populations. Not only will FedEx support the mentorship, but it will also provide a grant totaling $ 2,000 to each participant.
Currently, the Learning Lab accepts a beta group of 150 entrepreneurs. The cohort will begin online training and one-on-one mentoring in the final months of 2021.
6. Sales and strategy
Understand how to sell to consumers and online businesses takes a special touch. Black Peached, an ecommerce sales consulting firm, has the answers to make digital selling work.
Black Peached works with companies in the B2C and B2B fields. Founder Jaiden Vu noted that although the go digital can be difficult, it can also be lucrative.
Dominate e-commerce, but keep a retail business
As Vu explains in an interview, “If businesses can dominate e-commerce, while still having a traditional retail business, they won’t put all of their eggs in one basket – less exposure to their bottom line. “
Rising e-commerce brands
Will e-commerce continue its meteoric rise? The signs indicate that it has not reached saturation levels. And customers are still clamoring for online shopping choices. Thus, the sooner companies will get acquainted with sell items digitally, the faster they will reap the benefits and gain more fans.
Image Credit: summer liza; pexels; Thank you!