the official video for Rick Astley’s 1987 hit “Never Gonna Give You Up” topped one billion views on YouTube. The song became an enduring part of internet culture thanks to the Rickroll meme and hit the impressive milestone a few days ago. Astley took to the comments in the video to share his gratitude, saying “amazing, crazy, wonderful!” In a video posted to Instagram, he added “the world is a wonderful and beautiful place, and I am very lucky”.

With a few songs having crossed paths up to 7 billion views in recent years, the billionaire club is not as prestigious as it used to be. But the realization shows the resistance of Rickroll’s farce. The video reached 2.3 million daily views on April Fool’s Day, according to Billboard. In the past two years alone, there have been Fortnite emotes and made by fans 4K remasterings.

In 2008, the man himself Rickrolled the Macy’s Thanksgiving Day Parade. The meme was also put to good use when the San Diego Padres trolled Boston Red Sox just like fans thought they were about to sing the chorus to “Sweet Caroline”. If you have other examples, the comments section is waiting for you.

I’m curious about the average watch time for “Never Gonna Give You Up”. After being duped, how many people closed the window in exasperation seconds after hearing the drums intro and synths come in?

Astley celebrated his membership in the Billion Coin Club by launching a limited edition, already exhausted 7 inch blue vinyl press series of the quintessential ’80s jam.


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