Wix and WordPress are the two most popular website solutions at hand. According to Builtwith, Wix gets power 4.5 million websites when WordPress is behind 28 million websites.

The key difference between them is that Wix is ​​a website builder and hosted solution, while WordPress is an open source content management system (CMS) and is not hosted.

One important decision you need to consider when deciding between Wix and WordPress is which is better for SEO.

In this column, you will learn the pros and cons of each platform in terms of SEO, as well as interesting facts and tips to help you make the right decision for your website.

An argument for Wix

WordPress’s overall market position began to weaken as we began to see new website builders meet. These new competitors began to push the envelope by offering user-friendly interfaces with powerful website features.

Wix was the leader for this next generation of website builders.

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Wix started out as one of the easiest platforms to build a modern looking website. However, users with more technical knowledge tend to avoid it because they wanted to maintain complete control over their site.

In recent years, however, this has really begun to change.

Wix has added functionality like crazy, and some of the latest additions have focused on SEO tools. The tools can be quite technical, but here are just a few examples of the new Wix SEO features:

  • Ability to edit the default URL structure, customize subdirectory names, edit, delete or add prefixes to URLs, and even create a completely flat URL structure.
  • Automatic Sitemap updates through 301 redirects and by updating primary and other relevant meta tags.
  • Visualization of log files in the form of Bot traffic over time, Bot traffic by page, and Response Status Over Time reports.

In the past, you had to rely on many third-party tools to do all of this, which led to clutter and usually less than optimal results.

In particular, the ability to obtain accurate reporting has always been a challenge. Using this built-in Wix is ​​a major upgrade.

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If you are new to SEO or unfamiliar with these terms, read more at Wix here.

Wix for SEO – Cons

There are several disadvantages to Wix, and some of these affect important SEO factors.

  • Wix uses an unusual (weird) link structure that most SEO professionals don’t care about. In each URL, you’ll notice a #. This is provided through JavaScript, which has a long history and is not ideal for search engine crawling and indexing.
  • Another major drawback to Wix is ​​the inability of more advanced users to add custom code. While they provide an HTML code element, it is quite limited.
  • There are many of them code bloated. This can be a problem as it can lead to below ideal page speed points.

An argument for WordPress

WordPress was one of the first widely used website solutions, making site deployment relatively easy. It is also an open source program based on the contributions of the Internet community.

Its basic features are free, but most modern website features require you to pay for extensions.

These extensions provide the functions needed to perform all kinds of tasks, and they are also the way to access SEO tools. Exploring these tools is a place where you should look for SEO considerations.

WordPress also has more users, which means more forums and more professionals to help when needed.

WordPress for SEO – Disadvantages

Plug-ins are built by different companies or groups, so not all of them communicate with each other in the same way or work in the same way.

Meanwhile Yoast is the most popular SEO tool WordPress has much, much more.

These tools can work well at times, but can also conflict with each other and potentially cause problems. Like all extensions, they can cause vulnerabilities and updates can cause other elements of the site to break.

Some say WordPress has grown out of touch with the needs of publishers based on built-in code prevents sites from being able to optimize for Core Web Vitals products.

Nevertheless, the huge number of WordPress plug-ins has always been a strong selling point. New plugins are added every day, and that’s why it’s entirely possible to create an SEO-optimized site for WordPress.

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In fact, the Search Engine Journal has full guide to WordPress SEO.

Wix vs. WordPress for SEO: Compared

If you look at the basics of SEO, both solutions offer the following:

features

WordPress

Wix

Title tags

Yeah

Yeah

Meta descriptions

Yeah

Yeah

H1-H6 tags

Yeah

Yeah

XML Sitemaps

Yeah

Yeah

Alt Tags

Yeah

Yeah

301 Redirects

Yeah

Yeah

No directory tags

Yeah

Yeah

Formula marking

Yeah

Yeah

Mobile friendly

Yeah

Yeah

Connect the GSC

Yeah

Yeah

Connect the GA

Yeah

Yeah

Connect with Bing Webmaster Tools

Yeah

Yeah

Things start to change as you get to the more advanced needs of SEO features.

At that point, WordPress’s flexibility tends to win quite conveniently. But for many small businesses that only need the basic functions of SEO, both solutions will suffice.

WordPress vs Wix: Organic Traffic

Ahrefs found in a study of millions of sites that 46% WordPress sites received at least some organic traffic, while only 1.4% of Wix sites experienced the same.

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It should be noted that this information has been distorted, even according to Ahrefs, simply by how many WordPress to Wix sites they tested.

Wix vs WordPress: Judgment

After all, if you ask most SEO professionals what their favorite platform is, they’ll probably tell you what used the most.

People prefer programs they have experience with, and they find reasons to make fun of other options. That’s why you see so many mixed opinions about which forum best puts you in success.

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Looking at these platforms today, Wix has made significant improvements to its solution. Not all of the old complaints about lack of control when using Wix apply as much as before, and the ease with which you can perform Basic SEO optimizations is with WordPress.

For small businesses and websites, it can be a ticket. Like John Mueller said recently, site content is becoming increasingly important no matter where it is built. Unless you’re dealing with big technical issues, the content is where you need to focus.

It all depends on what you value. If your search engine optimization requirements are low and you care about an easy-to-use website builder, Wix may be the best choice.

For more advanced users, WordPress beats the best of both worlds with scalability and customization, and for those planning SEO planning as a long-term strategy.

More resources:

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