“It’s about focusing on the metric that directly reflects the value your business and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our marketing articles. the most popular of the week. “For Airbnb, this can be the number of nights booked; for Spotify, minutes listened. It’s about simplifying your strategy into something digestible, memorable, and actionable.

In the interview, Moufarek talks about the importance of Sean Ellis’ North Star metric, how she audits her clients, brand building and more.

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Course by Maya Moufarek, founder of Marketing Cube, for client-oriented startups: Founder of Marketing Cube growth consulting Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series. Moufarek shares his tips for startups and explains why there is no one-size-fits-all approach to marketing.

In growth marketing, creativity is the critical X factor: Jonathan Martinez, self-proclaimed “growth marketing nerd” and current member of Uber’s growth team, explains how to pass creative testing. Martinez explains how to deal with current privacy restrictions.

(Extra Crunch) Susan Su on How To Approach Growth As Your Startup Grows With Each Round: Editor-in-chief Eric Eldon recaps the contribution of growth marketing expert Susan Su in TechCrunch Early Stage: Marketing & Fundraising. Su reviews an example of a qualitative growth model and the importance of always having a growth team.

(Extra Crunch) Silicon Valley communications expert Caryn Marooney on how to nail the narrative: Editor Matt Burns recaps Caryn Marooney’s talk in TechCrunch Early Stage: Marketing & Fundraising. Marooney, current VC and former communications expert, discusses her RIBS method – read the article to find out what it stands for and how to apply it to your own story.

(Extra Crunch) Mike Duboe from Greylock on How to Define Growth & Build Your Team: Editor Lucas Matney breaks down TechCrunch Early Stage: Marketing & Fundraising presentation by entry-level speaker Mike Duboe, Partner at Greylock. This talk is broken down into 10 key growth points, including tips for prioritizing retention, hiring for growth, and more.

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Testimony: “In addition to writing a book on Developer Marketing, Adam draws on extensive experience as a developer and developer advocate to ensure his clients have a winning strategy in place.”

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