Google is releasing a new feature of this result an overlay that tells searchers (and search engine optimizers) why Google is ranking the page for that query. Yes, Google will tell you which high-ranking investment factors are the reason for ranking this page.
Google said that “About this result shows searchers information about some of these key factors that Google search uses to match results to their queries.” Why is Google doing this? Google said “because because these factors help Google decide if a result is relevant, they can also help people decide which result is beneficial to them.” As a FYI, I have watched this news at Search engine country where it broke, but this deserves a post here as well.
Google will literally show you why it ranks this page for this query. It shows, I think, up to nine different “factors” as to why a page ranks. I don’t know all the factors, but I know these:
(1) The search term corresponds to the content of the page or HTML (such as title tags, etc.)
(2) A search term is related (as a synonym) to the content of a page
(3) A search term matches or is associated with links that point to that page
(4) Page images are related to the search term
(5) Language is relevant to the survey (ie English-language queries are more likely to match English-language content)
(6) The area of the page or the page the page serves is relevant to the query (i.e., are you looking for a COVID shot, for example, you probably want to know what is on offer in your area, or are you looking when your trash is retrieved).
Google will likely list a few other factors, and Google will likely add more.
Here’s how Google described some of the factors you see compared to what I wrote above:
- Matching keywords: A simple but important factor that Google uses to determine if information is relevant is when a website contains the same keywords as your search.
- Related terms: Google also searches for terms defined by our system related to the words in your query. If you’re looking for “how to cook fish in the oven,” we’re also looking for pages with terms like “fry” and “recipe”.
- Viewing links: When other pages link to a page that uses words similar to your query, that page may be relevant to your search. It can also be a useful indicator of whether online content providers find the page useful for that topic.
- Local significance: Our systems also look at factors such as the language you use to search, as well as your country and location, and deliver content that is appropriate for your area. For example, if you’re searching for “what day is a trash can?”, It’s helpful to get results that are appropriate for your city or state.
This is what it looks like:
In addition, Google gives searchers clear tips for improving their queries when they hover over an underlined word. Likes to use negative search or change your location to different areas and more. Here is a screenshot of it:
What do you think about this?