Picture: Wieden + Kennedy London

Changing the course, Formula 1 has unveiled the most futuristic racing car of all time. Its color for 2022 seems to have its own life, with a colorful finish that flashes wildly during the races.

Car pool the animated reaction to light presents “different intensities of competition” and at the same time reflects the “elegance and speed of the sport”, advertising agency Wieden + Kennedy London said Design TAXI.

Below the psychedelic sheen is a recreation for the F1 checkered flag that captures “both the champagne-spraying elegance and the explosive speed of the sport,” described Wieden + Kennedy London senior designer Jonny Isaacson and chief designer Alexandra ceturtby-Pelham in a press release. While the color-changing color depicts rapid competition for the future, it also represents F1’s journey through the ages.

car body itself takes on a new shape, especially with a redesigned, “neutral” front wing that is less aerodynamically sensitive as drivers approach each other. The 2022 car will also have 18-inch wheels, unlike the 2021 13-inch ones, to achieve a more aggressive and visible feel.

Hype movie, produced by Wieden + Kennedy London and Paris design firm Golgotha, takes audiences on a chaotic sensory journey under a visceral, revolutionary design system.


Picture through Formula 1


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London


Picture: Wieden + Kennedy London

[via Wieden+Kennedy London for Formula 1]

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