Gaming is used by many applications and websites to increase engagement and retain users. Most of the time, users don’t even know how to play games and just keep it with them as it enhances their user experience.
Why should you use gaming techniques in web design?
The reasons may depend on the type of website you are creating, but it is usually due to the following:
- Increase engagement: Keep some game components on your website, such as a points / rewards system Powerplay Canada can help increase engagement with a website.
- Better progress tracking for users: For example, in the case of an online course, including progress tracking will tell your users where they are in their learning experience.
- More goal conversion: Probably the most important thing, because converting visitors into subscribers, users, or customers, should be your ultimate goal. Gaming can be used to encourage users to complete their actions more often.
1. Know what your goals are
Before you start adding any type of game components to your website, you need to make a plan and think about what you want to use it for and what the ultimate goal is. For example, to build a community, you might get a reward for talking to other members of the site, or using a scoreboard to give users their names and let others know their accomplishments.
Clearly, if you are familiar with online marketing, you know that setting clear goals should follow up on the actions taken. Make sure you keep track of which components are popular and which aren’t, it can help you improve the gaming aspects of your website.
2. Use characters
Badges may remind you of school, but they are still a great way to remind users of their accomplishments as well as motivate them to do more on the site. For example, giving them an “experienced user” badge will serve as a thank you for being there for a while, and a habit of giving the experience to other users, which can help build a community for the website.
3. Make it challenging
If you want users to get in the mood for performance when they get a badge or other reward, getting that reward shouldn’t be too easy. If it’s too easy, there’s no challenge, and people may not see it as real gaming. Making it a little challenging triggers a competitive class for users.
4. Use rewards, but in moderation
This is true of the previous paragraph, do not send users fees for all actions they take. Your rewards should be relevant and valuable, scarcity will help create value for your reward. This was, you can also integrate community perspectives by boasting user rewards when they open it.
5. Keep it simple and fun
Never overload stuff, the simpler the gaming process, the more it is put into use. Think of it as the introduction of video games, the learning curve should not be a barrier to using your website as an advanced user. The fun aspect, of course, makes the whole process more enjoyable.
6. Make progress obvious to users
When it comes to informing users of their progress, the interface should be crystal clear and no confusion should be possible. Integrate the gaming components into the user interface and make it part of the user profile. He then merges with his personal information and that makes it part of his online personality.