The Internet is a visual place. In the absence of body language, social cues, and an audible signal, the best way to communicate with users is through visual content.

Then comes an online platform that makes it easier than ever to present visual content on the Internet.

SlideShare is one such example.

The presentation sharing platform has created a simple and seamless way proMote visual content while encouraging user interaction.

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.

Let’s get started.

What is SlideShare?

SlideShare is a content sharing platform that allows you to download media presentations and share them on your website or social media profile. Platform-compatible content includes presentations, infographics, videos, and documents.

Although SlideShare is not a a tool for building content, it works with existing content formats such as Google Slides, Adobe PDF, OpenDocument and Microsoft PowerPoint.

SlideShare is best known as a comprehensive teaching resource that makes it easy to show presentations and webinars online.

Here are some of the most popular ways to use SlideShare:

  • distribute webinars or training materials
  • as a presentation visualization tool
  • to promote products or services
  • show newsletters and attract new sign-ups
  • present visual materials such as guides or brochures

LinkedIn bought in 2012, the company was later bought audiobook subscription platform Scribd.

SlideShare is still freely available, and anyone can create a presentation privately or publicly for sharing.

Why should you use SlideShare in marketing?

For marketers, using SlideShare offers a unique and an interactive way to display content online. By adding a presentation to your blog posts, websites, and social media feeds, you create a whole new type of content to attract users.

SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presentations can be easily downloaded and displayed to users by clicking their own time.

You can think of these performances as infographics with more interactivity.

It is also important to note that SlideShare provides a 80 million users. Most of its user base is business professionals, and the most searched tags are:

  • #market
  • #business
  • #statistics
  • #social media

SlideShare also receives 500 percent more traffic from business owners like Twitter, LinkedIn, Facebook and YouTube. This offers a huge benefit to B2B marketers who want to connect with a relevant audience.

5 strategies for using SlideShare in marketing

Now that you understand what SlideShare is and why it’s important to marketers, it’s time to learn how to create an effective and successful presentation.

Here are five steps you need to follow when using SlideShare for marketing.

1. Use visual content

Anyone who has made a PowerPoint presentation knows that they should not be text heavy. When formatting a presentation for a SlideShare file, this is especially important, as online readers usually do loses focus on textual content.

The general rule to follow when creating any type of presentation is 5/5/5 rule:

  • 5 words per line of text
  • 5 lines of text per slide
  • 5 text heavy slides in a row

Keep your readers interested and interested in your SlideShare presentation by using mainly visual content and keeping your text short and concise.

Visual metaphors can also be used to further cement the messages in the presentation. The image below is an example of a visual metaphor.

Strategies for using SlideShare in marketing - Use visual content

2. Add a Call to Action (CTA)

The SlideShare presentation should work as part of it sales funnel, moving customers through the training, education and persuasive phases. What you need to do to effectively move your customers through these steps integrate call to action (CTA) in all your content.

A CTA can be a request to contact your company or even a link to start a free trial. You can also ask the customer to log in to your email address or visit your website.

Whatever you choose, place it strategically where you know your customer will see it. Also, use a front-forward expression that shows your customer how they see the value of their clicks.

3. Keep your presentation short and sweet

Hold on the online reader’s attention extends keep in mind it is important to keep your presentation short so that users stay engaged.

Presentations that are too long or too big will lose readers ’interest and lead to lost leads for your business. Shorter presentations are easier to digest and offer a better chance for the reader to see the last CTA.

SlideShare itself has found that shorter visual content is most effective on its platform.

Strategies for using SlideShare in marketing - Keep your presentation short and sweet

4. Use customer pain points to announce content decisions

The first step in determining the content to publish on your SlideShare site is understand your client’s pain scores:

  • What do your customers want to see about your brand?
  • What kind of content do they enjoy?
  • How can you strengthen your relationship with them with SlideShare content?

Before you publish your content, do a customer survey what your leaders are looking for and why.

When you know what they are following, give it to them. It’s really that easy.

5. Use keywords in descriptions and tags

SlideShare is equipped with presentation descriptions and tags. Use these features when downloading your content.

Adding keywords SlideShare descriptions and tags help in your SEO efforts and ensure that the right people see your presentation. If you’re looking for a keyword research tool, try Ubersuggest.

SlideShare for marketing tips and best practices

SlideShare can be a marketer’s best friend when used properly. Here are some SlideShare policies that guide your process:

  • Source-quality images and fonts: Because it is such a visual platform, it is important that your presentation looks professional and high quality. Using grainy or low-quality images, hard-to-read fonts, or poor formatting will turn users away from your content.
  • Make your presentation simple and clear: As mentioned above, don’t overdo it in text, slides, or images. Users want fast and clear information that they can easily digest. The sooner you give them what they want, the better your chances are of converting them.
  • Start strong: Think of your presentation as an essay. You want to specify at the beginning of the thesis and constantly reinforce your message on your slides. If it’s not clear what you’re trying to say early, users are more likely to click away and lose interest. Start the presentation with your main idea and strongest images so that your reader will be attached immediately.
  • Measure results: Like everything in marketing, everything comes down to numbers. Take advantage of anything analytical power at your disposal and continuously A / B test and optimization Your SlideShare content.

Examples of great marketing slideshows

You’re almost ready to start the storm of the SlideShare world! Here are a few success stories to help you get started.

Trademark of Neutron LLC

Trademark of Neutron LLC is a beautifully designed SlideShare that explores the creations of some of the world’s most famous brands.

This presentation is successful because it uses strong visual design and simple copy to produce a clear, concise message. A copy of the discussion voice invites readers to continue the transition through the presentation, ending with a clear CTA at the end.

While this presentation is longer than we recommend, Neutron LLC gets rid of it thanks to masterful design work and messages.

How Google works with Google

How Google works with Google is a creative and powerful presentation that explains how Google works as an innovative company.

Google used completely original and unique drawings to provide clear visual metaphors throughout the presentation. The colors of the Google brand are present in every slide, which strengthens its brand in the minds of readers.

You Suck At Powerpoint, written by Jesse Desjardins

You Suck At Powerpoint, written by Jesse Desjardins is a humor design presentation that tells you everything you’ve done wrong in your previous performances.

Based on a visual metaphor, this example is fun, concise, and clear in its communication.

Jesse not only tells you what you did wrong, but he also tells you how to fix it. If you can’t do it yourself, his information is on the last slide.

SlideShare resources

Create and share a SlideShare presentation

Are you ready to create your first presentation? Follow these instructions!

  1. Create a SlideShare account

    The first step in creating and sharing your first SlideShare presentation is register an account. If you have a LinkedIn profile, you can sign in with your LinkedIn account. If you don’t already have a LinkedIn profile, you’ll need to create one to use the platform.

  2. Create a presentation

    When creating a presentation, use fonts and colors consistently.
    It is always good to use your own branding assets when creating a presentation to ensure the integrity of the content.
    Create an intro and outdia at the beginning and end of the presentation and be sure to add a call-to-action to keep your customers active after the presentation.

  3. Download the presentation

    Once you’ve created your presentation, it’s time to upload it to the site. You can download the presentation in Google Slide, Microsoft PowerPoint, or PDF format.
    SlideShare lets you schedule a presentation if you want it to be published at a specific time. Once it’s live, be sure to advertise it widely and share it through social channels to ensure broad coverage.

SlideShare FAQ

How much does it cost to use SlideShare?

It is freely available to anyone.

Can you make money from SlideShare?

Not directly, no. SlideShare does not pay users for ads and there is no direct way to make money on its platform. Nonetheless, by strategically incorporating CTAs and eligible points, you can get a return on investment from the submissions you upload.

What are the disadvantages of SlideShare?

It does not offer a direct commercialization process to its users, nor does it include a built-in way to measure analytics.

What is the difference between SlideShare and PowerPoint?

SlideShare is an online forum that allows you to share your presentations on the Internet. PowerPoint is simply a tool for creating presentations.

SlideShare for marketing conclusions

SlideShare is a visual content tool that allows you to share instruction in presentations on the Internet.

Because online readers want fast and effective information, that’s a great way engage your audience and transfer your customers through the sales funnel.

Have you found success with SlideShare?

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