Wondering how to get Instagram followers without paying for robots or other spam tactics?

While it’s not as easy as it used to be, getting new followers on Instagram is still possible … you just have to know the right tactics! Dive straight in.

How to get Instagram followers without paying for them

  1. Submit consistently
  2. Make a strong first impression
  3. Create Instagram reels
  4. Nail the subtitle strategy
  5. Partner with like-minded brands and content providers
  6. Advertise your Instagram account on your website or in a newsletter
  7. Actively activate with your community
  8. Learn about Analytics

Tip 1: Submit consistently

The importance of consistency on Instagram cannot be denied.

By posting regularly, you’ll mostly let your followers know what’s expected of you – whether it’s daily Instagram stories, a bi-weekly reel, or a few feeds a week.

More continuous posting can also help your Instagram engagement. When Followers expect you to post, they are more likely to interact with your content.

Nevertheless, keeping a consistent mailing schedule is not always easy. When you juggle content creation along with other business tasks, it can be time consuming to submit manually every day.

For a quick solution, use a timing tool, for example Later. With Later, you can easily schedule your photos, videos, carousel, and more with just a few clicks:

Instagram engagement: captions

By planning and scheduling your Instagram posts in advance, you can get the content out even when you are very busy. It’s a huge time saver!

TIP: Try the frequency and see how your community responds. If you notice an increase in followers and commitment to posting daily (or every other day) – do it!

Ready to design and schedule your content in advance? Later makes it easy – start today for free!

Tip 2: Make a strong first impression

According to researchers the first 7 seconds To meet you, people have a solid idea of ​​who you are – and it can be even shorter online.

In this sense, yours Instagram bio and the input can seriously affect whether someone tap “follows”.

The first step is to get an Instagram bio that clearly explains what your brand does and to whom it (i.e. your target audience).

Parallel images of @ blackgirlssmoke and @ lakeandoaktea-Instagram bios and feeds.

If you have character space, you can also include values ​​or a fun overview of yourself to differentiate you from the competitors in your industry.

Once you have a bio that you are happy with, you can create a single feed (or Instagram aesthetic) can help make a good first impression on anyone who finds your profile.

Does it follow some kind of pattern, like an entrepreneur Jasmine Williams? Or is it a mixture of product and lifestyle images like an agent Studio Sophomore?

Parallel images from @jasminewilliamsmedian and @studiosophomore's Instagram feeds.  The jasmine feed has a color palette with shades of green, orange and cream.  Studio Sophomore’s feed includes a mix of food product images and lifestyle photos of people reading, running and sitting.

Whatever you decide, it’s important to be consistent. A feed that reflects your brand and engages your target audience can be a sure way to get them to follow you.

For more tips on making a good first impression, bookmark this post: How to Create a Complete Instagram Bio.

Tip 3: Create Instagram reels

Instagram chelate are a fun and creative way to get new followers on Instagram.

Why? They have incredible coverage (you can get thousands of Views), and if your account is public, they can be found through the Reels tab.

Parallel images.  The first shows where you can find the Instagram Reels tab when you open the app.  The other is the Reels tab, which has a video of five teenagers dancing.

Instagram reels can be used for your business in many ways – we’ve seen tips and hints, help videos, behind-the-scenes content, and more.

And as Instagram recently announced, it’s no longer just that “Photo Sharing Program”, it’s a good idea to start incorporating more video content into your strategy.

If you need inspiration from reels, check out this blog post: 15 Instagram coil ideas.

Tip 4: Nail a subtitle strategy

Are subtitles addictive with strong call to action (CTA)?

With an effective caption strategy, you can increase engagement and gain more Instagram followers.

Instagram trainer Elise Darma recommends the following formula for creating captions of interest: title, configuration, sharing, bridge, and CTA.

For title, leads to something thought-provoking or exciting – what grabs their attention right away? Instagram only shows the first 1-2 lines of subtitles in the feed, so make it count.

For establish, you should pull them further. In what context do they need to know?

Next you are going to Ice what you really want to say to your followers, whether it’s a story, answering frequently asked questions, or help. this is “value” part of your caption so you can use as much space as you need.

Then use one or two bridge sentences to repeat why your followers should care and what they have in it.

And finally stop a strong CTA. This can be as simple as leaving a comment on the post or clicking on a link in the bio.

Want more help writing subtitles? Look at us The ultimate guide to writing good Instagram subtitles.

Tip 5: Partner with like-minded brands and content providers

A. Power cooperation or joint marketing campaign Your business is huge – it is fast becoming one of the most popular ways to get Instagram followers.

Working with like-minded companies and brands will bring your profile to a new and committed audience.

And even better: joint marketing campaigns no need to be complicated or expensive!

More importantly, with whom you are a partner. You want to make sure you have a mutually beneficial partnership.

We talked Jess Ruhfus, founder Collabosaurus, a marketing tool that combines brands with smart collaboration and partnership to get an idea of ​​the trend.

“Brand-specific collaboration can be incredibly effective,” Jess says.

“In our experience, a brand-specific partnership can double your organic coverage without the financial cost. And they are up to 25 times cheaper than digital advertising!”

Tip 6: Advertise your Instagram account on your website or in a newsletter

Promoting your account on your website is another great way to get Instagram followers – and it’s also easy to do.

From extensions to code embedding, there are dozens of options when you want to embed your Instagram feed responsively on your website, so it looks great on any device.

embed an Instagram feed on a website

Many website builders even offer templates with customizable options for embedding feed.

Similarly, if you are interested in a newsletter audience, you can encourage them to follow you on Instagram as another way to connect – similar to what we do at Later:

Side-by-side images of Later's social media newsletter and call-to-action telling readers to follow @latermedia on Instagram

Tip 7: Actively contact your community

One of the most effective ways to grow on Instagram? Contact your community!

By Sarah Nicole Landry, interacting and communicating with other accounts is incredibly important:

“I commit to an 8-hour workday 4 hours every day Community commitment. This includes commenting, replying to DMs, commenting on other people’s posts, responding alone, and actively participating in other similar sites. “

Sarah is committed to connecting with her community along with creation genuine content, has allowed him to grow from 70,000 to over 1.7 million followers in less than two years.

“When you’re involved, your relationship with your community strengthens. And when you really have people who trust you and believe your message, then you start to see a higher return on investment,” Sarah explains.

If you don’t have four hours to spend on Instagram, check and respond to your Instagram comments and DMs every day or every few days.

It is important that you include this tip in a way that is sustainable for you and your business.

TIP: Use Later Conversations feature follow all your Instagram comments. You can reply from your computer instead of your phone and even view your chat history with a commenter.

Tip 8: Learn about your Analytics

If you want to get new Instagram followers, looking at your analysis is a good place to start.

Analytics allows you to understand what type of content your community carries the most, where they live, and when they are most active.

This level of insight is important in creating a content strategy that increases your followers – without it, you’ll be working mostly in the dark.

Alongside Instagram’s original analytics, Later’s Instagram Analytics feature gives you a visual overview of the performance of your messages and stories – all in an easy-to-use control panel.

You’ll find all the necessary analysis from Instagram in a digestible format, as well as several extra data points – including best time to send (available to everyone paid plans).

With more than 1B monthly active user on Instagram, it’s no surprise that getting more Instagram followers is an important priority for most businesses and content providers.

However, quality is more important than quantity.

A smaller, more committed community that loves your products and content is better than a large community that barely has anything to do with your messages.

As you grow, be sure to maintain your relationship with your current followers to strengthen your brand trust and loyalty. Welcome new Followers with open arms!

Ready to get more Instagram followers? Sign up for a later account and start visual content design and scheduling – for free.

Written by

Monique Thomas

Monique is a Later content marketer who loves helping brands define their voices and content strategies. You can usually find him sipping a match or adding another book to his ever-growing TBR list. Say hello on Instagram – @suomimeemi

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