With digital marketing skills still in demand, LinkedIn has launched two new, free LinkedIn marketing courses that will help you both learn more about LinkedIn’s advertising tools and options and earn an official certificate, which you can then display on your LinkedIn profile.
I mean, it’s not the most impressive certificate, and probably most people don’t laminate a PDF file (which you can download) or frame it on a wall. But it offers a new way to present information about LinkedIn’s advertising tools, which can help you get ahead of your professional competition.
As noted, LinkedIn offers two certifications to showcase platform expertise:
- Basic certificate (basic): Demonstrates expertise in launching LinkedIn advertising campaigns and tactics. This certification allows you to run successful LinkedIn advertising campaigns that improve business results.
- Marketing Strategy Certificate (Intermediate): Demonstrates expertise in leveraging LinkedIn ads across funnel strategies, including brand awareness and lead generation. Once certified, you can create marketing strategies that leverage all of LinkedIn’s marketing tools.
The certificate earning process first involves learning LinkedIn’s promotional products in several courses available on the site LinkedIn Certificates page.
Once you’ve gone through each module – or if you’re sure you know all the key details – you can then take the relevant certification exam, where you have 60 minutes to answer 60 multiple-choice questions in LinkedIn’s advertising tools and processes.
You can run the test again 3 times, and the certificate will expire in 2 years. And even if you have 60 minutes, if you know your stuff, you can get it done in a much shorter amount of time.
If you pass the test, you can follow the instructions to add a certificate to your LinkedIn profile, highlighting your LinkedIn advertising information to visitors.
The test questions themselves are a bit confusing, at least in the “Fundamentals” test, and some apparently point to the correct answer among the options, and others require a good knowledge of the LinkedIn advertising system.
But the process is free, and you have three shots in it – and at least, even if you never pass the final test, you’ll eventually learn a lot more about how LinkedIn ads work and how to build your On-Platform campaigns.
And as noted, the focus of e-commerce and digital marketing over the past year may be to polish your skills and gain formal accreditation to maximize future prospects.
Or you can do it just to test yourself and do you really know about LinkedIn marketing you think.
You can learn more about LinkedIn’s new certification courses here, which also links you to course information maintained by Skilljar.