B2B marketers claim that creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research by Wpromote and Ascend2.

The report was based on data from a May 2021 survey of 258 B2B marketers in the United States.

Some 45% of B2B marketers surveyed say creating engaging / targeted content is hard to execute with lead generation, and 43% say collecting quality data is hard to execute.


Some 60% of B2B marketers say their lead generation challenges have cost them time / resources, and 59% say they lead to missed revenue opportunities.

Cost of lead generation challenges

B2B marketers say the main frustrations for sales reps with lead generation campaigns are lack of data and poor lead quality.

Top Sales Complaints Regarding Lead Generation

About the research: The report was based on data from a May 2021 survey of 258 B2B marketers in the United States.

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