You may be just one click away from damaging your life (sign)
Have you ever asked yourself how your digital fingerprint will affect the future? I’m sure if you’re pondering the content library of your life – all the likes of your favorite social media platforms, online posts and comments, photos and videos, and all of your friends ’old Kodak photos lasted 20 or 30 years ago that might still see the light of social media one day really be able to remember all the individual content that could possibly be tied to you. Still, it’s there, regardless of the others. If you’re not on someone’s phone, the insecure image is buried under some old documents in a schoolmate’s box or packed in someone’s closet memory box.
RescueTime tells us that the average adult sweeps, writes, and calls daily for 3 hours and 15 minutes (20% of the best spend up to 4.5 hours on their phones). In short, 50 days a year is full of opportunities to make just one small mistake, one post, or comment that you may regret later in your life. Maybe it will cost you your education or your job. Maybe it will cost you your family. Or if you’re lucky, it won’t cost you anything but data fees, and you’re fine.
We all tend to share our thoughts on social media without sometimes being intentional, unaware of the possible consequences, especially for our so-called “private” accounts, which we only share with family and friends – those accounts that feel safe and secure. How many times do you say you sent something because you thought it was fun at the time? How many times did you post after a few drinks and what you shared didn’t seem like a good idea the next day? How many times did you post based on an emotional reaction to something you read, heard, or saw? We have all been there. The danger is that everything we say and do on social media is stored, stored in the cloud, displayed on someone’s phone, and waiting to return to us later in life and potentially affect our careers, families, or lives. .
Our Lifelong Content Library, which I call our Life Brand, is our digital fingerprint, shaped by a collection of publicly available content that we share or participate in, including photos, videos, audio recordings, social media posts, and written statements or comments. This includes any possible content sections that have not yet seen the light of day, but possibly in the future. We all have one sign of life, there is only ONE. It may be strong or weak, but our unique brand of life exists. Our brand of life takes control, if we are not aware of it and get strength and power in our lifetime, the more content we gather in the cloud. It is literally out of control. The good news is that when we are aware of it, we can actively manage it so that we can achieve, progress and succeed in our livelihoods in professional corridors instead of damaging our education and careers. No one prepared us for what might come after the flood of social media opened with our first Facebook, Instagram, TikTok or Twitter account. Screen time is no longer a casual activity. A click, a message – with one breath – can tarnish our reputation in seconds. However, if you develop your life as a life brand, you will indeed be able to use social media as the tool for which it was originally designed and immediately identify the risks that your commitment may pose to you.
How to manage your Life brand
The concept of a guided life brand goes far beyond what we understand as a “personal brand,” that is, a deliberate effort to increase credibility in a particular field, advance a career, and build a certain identity. The Life brand also includes all of our activities and words that we have inadvertently recorded through recordings, “private” comments and messages, and photographs and videos we record or other information we record about us. It identifies one person separately from another and it is identified by the individual purpose and identity through their everyday public behavior and chosen language in the real and virtual world, ultimately shaping the public’s perception of the owner of a life brand.
The Life brand expands the definition of a personal brand as a deliberate attempt to use your purpose in life to influence change, build (early) confidence, and promote yourself (I point out my female reader in particular in the last paragraph). The Life brand takes into account the display of public (unintentional) language and behavior or how you describe your identity to others. The personal brand is clearly defined intentional your efforts to advance in your career and increase your opportunities for influence, the brand of life develops itself with or free your administration, with or free your intentions. Like a personal brand, a life brand can have a positive impact on your development and career if it is understood and managed. If ignorance of its power or existence, your life brand can negatively impact your career and your future career, family, and desires based on the unfavorable audience perception of you. Given this additional component of the brand of life, your audience may see you inaccurately based on unintentional behavior or interpretation of language that may not reflect your true identity.
The image below has elements that dominate everyone’s sign of life. It consists of two parts: yours identity and selected purpose in life. Identity in the context of a life brand, a summary of your behavior and language is defined, which is displayed via social media or in real life purpose can be found through passion, idea, profession, or expertise in a particular area or interest or hobby you pursue.
Mastering the combination and connection of identity and purpose is crucial to mastering a life brand rather than mastering it. This means that your behavior and language must be consistent with the purpose you have chosen and must be described honestly. This is the case for social media, as well as for behavior and language shown in the real world, as a public outbreak can also act as a viral Internet video. Sharing purpose to the world through social media channels is a deliberate, controlled effort you make. Don’t make a mistake, it’s not random.
Public display of purpose can lead to significant positive effects on others and our community thanks to the huge coverage of social media. When a life brand is owned and controlled, it emerges through both public perception and positive influences, and becomes an effective tool to influence, reach, and influence others. When the concept of a life brand is understood, managed and developed proactively through the integrity of purpose and identity, the concept allows us to create a unique life brand voice that strongly influences others who listen and inspires them to act in response.
We can protect ourselves from potential social media mistakes simply by knowing that our brand of life exists. But the earlier we understand the concept and the opportunities to actively manage it, the greater the opportunity to use social media as a tool to advance our careers, influence positive change in the world and our communities, and educate the next generation of social media users to follow suit.