Social media video is having a great time right now.
Inside something recent Instagram Live, Instagram Director Adam Mosseri shared that video is “a huge amount of growth online on all major platforms” and noted that video will be Instagram ‘s focus in the coming months.
Takeaway: If you want to grow online, it’s time to start creating video content.
Not convinced yet? Here are 7 reasons why:
Reason # 1: Video gets more visibility (and engagement!)
If you have recently logged in to any social media platform, you may have noticed the video content within the first 10 seconds.
This is because video content usually works best with most algorithms based on the fact that it captures the viewer’s attention for longer.
Social media platforms are also giving extra boost to new features that encourage adoption – many of which are related to videos.
Instagram, for example, continues to advertise heavily Instagram chelatewhich makes it one of the best growth chips in the app right now.
Meanwhile, Pinterest video pins appear with a scrollable banner at the top of Pinterest mobile app search results – a great property to grab the attention of new audiences and keep their attention longer than a static image that Pin would.
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Reason # 2: Popularity is growing on all channels
There is no doubt social media users love video.
In 2018, a study showed it 54% consumers wanted to see more video content from the brands or companies they supported.
Since then, the popularity of videos has grown on all channels – from Facebook to LinkedIn. In 2019, users used on average weekly 6 hours and 48 minutes watching online videos, 59% more than in 2016.
And before we look at the impact of the pandemic on our video consumption habits.
Consumers expect brands to produce more interesting, entertaining content on social media than ever before, and video is one of the most effective forms of doing so.
Reason # 3: Video usually has a longer lifespan
Not only does video content engage more than other types of content, it usually stays longer.
This is because video content tends to produce more interaction and sharing, which means it stays in the ecosystem longer.
Reason # 4: It appeals to the Gen Z audience
In fact, a YouTube survey, 50% of the millennium and Gen Z generations said they “can’t live” without video in their daily lives.
This explains why TikTok as a short video application has proven so successful for Gen Z users. Over 35% Only in Tokyo 800 million + users belong to this demographic, and most virus-containing TikTok stars are 18 to 24 years old.
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Reason # 5: Video can be reused on multiple platforms
Producing high-quality video content can be more time-consuming than taking a photo, but once it’s done, you can use it to reach different audiences on multiple platforms.
Translation: Higher coverage = higher return on investment.
This is one trend we have seen many influencers and brands succeed in TikTok and Instagram Reels, as both platforms have the same 9:16 format and similar purpose.
Likewise, 16: 9 videos can be easily shared with each other IGTV, Facebook and YouTube – both of these platforms are suitable for slightly longer formatted content.
Consider editing the video content again. For example, short videos Instagram stories can convert well like Pinterest Video Pins, Instagram feed videos are often the perfect format for Facebook, and Instagram Live broadcasts can now be automatically shared To IGTV.
The possibilities are endless!
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Reason # 6: It’s a more enjoyable way to engage your audience
More than ever before, consumers want to know more about the brands and factors they follow – and video is one of the most effective ways to do this.
Introducing the face of your brand through video content can help your human endeavor and help create a deeper, more emotional connection between you and your Community.
In addition, it is a great way to unpack the product offering in a pleasant way, which can be much more proportionate (and convincing) than a series of static images.
Reason # 7: Video is a powerful sales tool
If a picture can say a thousand words, a video is worth at least a million. Which is just one reason why video is so a powerful sales tool.
Video allows brands to present products dynamically and add a valuable context that is almost impossible to achieve with a single photo.
The popularity of video only grows when digital experiences play a central role.
And despite all these benefits, video is still shared less frequently than static picture messages – giving you a greater chance to stand out from the crowd and reach a wider audience.
If you haven’t yet created video content for your brand, there’s never been a better time to get started.
The good news is that a video content strategy doesn’t have to be superior or expensive – often simple, authentic concepts may work best.
In addition, you can use Later plan and schedule your video content for multiple platforms in advance!
Instagram, TikTok, Pinterest, Twitter and Facebook video schedules are available on all future plans (even free!) – Sign up now to get started: