Social media video is having a great time right now.

Inside something recent Instagram Live, Instagram Director Adam Mosseri shared that video is “a huge amount of growth online on all major platforms” and noted that video will be Instagram ‘s focus in the coming months.

Takeaway: If you want to grow online, it’s time to start creating video content.

Not convinced yet? Here are 7 reasons why:

Reason # 1: Video gets more visibility (and engagement!)

If you have recently logged in to any social media platform, you may have noticed the video content within the first 10 seconds.

This is because video content usually works best with most algorithms based on the fact that it captures the viewer’s attention for longer.

Which explains why Instagram videos produce more commitment than any other type of content – Tweets with videos 10x more commitment.

Social media platforms are also giving extra boost to new features that encourage adoption – many of which are related to videos.

Instagram, for example, continues to advertise heavily Instagram chelatewhich makes it one of the best growth chips in the app right now.

Meanwhile, Pinterest video pins appear with a scrollable banner at the top of Pinterest mobile app search results – a great property to grab the attention of new audiences and keep their attention longer than a static image that Pin would.

New to Instagram reels? Check out the top hacking for a successful Reel strategy in this quick video guide:


Reason # 2: Popularity is growing on all channels

There is no doubt social media users love video.

In 2018, a study showed it 54% consumers wanted to see more video content from the brands or companies they supported.

Since then, the popularity of videos has grown on all channels – from Facebook to LinkedIn. In 2019, users used on average weekly 6 hours and 48 minutes watching online videos, 59% more than in 2016.

And before we look at the impact of the pandemic on our video consumption habits.

Consumers expect brands to produce more interesting, entertaining content on social media than ever before, and video is one of the most effective forms of doing so.

Reason # 3: Video usually has a longer lifespan

Not only does video content engage more than other types of content, it usually stays longer.

A TikTok videofor example, can be reported to users For you pages weeks, even months after its publication.

How to get to You page in TikTok

This is because video content tends to produce more interaction and sharing, which means it stays in the ecosystem longer.

Reason # 4: It appeals to the Gen Z audience

Gen Z is a lot more connected On the Internet than other generations and have grown YouTube as the primary source of entertainment and education.

In fact, a YouTube survey, 50% of the millennium and Gen Z generations said they “can’t live” without video in their daily lives.

This explains why TikTok as a short video application has proven so successful for Gen Z users. Over 35% Only in Tokyo 800 million + users belong to this demographic, and most virus-containing TikTok stars are 18 to 24 years old.

Are you ready to raise your TikTok strategy? Manage TikTok videos in one easy-to-use control panel – so you can save time and get more views of your content.

Reason # 5: Video can be reused on multiple platforms

Producing high-quality video content can be more time-consuming than taking a photo, but once it’s done, you can use it to reach different audiences on multiple platforms.

Translation: Higher coverage = higher return on investment.

This is one trend we have seen many influencers and brands succeed in TikTok and Instagram Reels, as both platforms have the same 9:16 format and similar purpose.

Why your brand needs video on social media

Likewise, 16: 9 videos can be easily shared with each other IGTV, Facebook and YouTube – both of these platforms are suitable for slightly longer formatted content.

Consider editing the video content again. For example, short videos Instagram stories can convert well like Pinterest Video Pins, Instagram feed videos are often the perfect format for Facebook, and Instagram Live broadcasts can now be automatically shared To IGTV.

The possibilities are endless!

Did you know: You can schedule a video on Instagram, Facebook, Pinterest, LinkedIn, Twitter and TikTok Later – all from one easy-to-use dashboard – for free!

Reason # 6: It’s a more enjoyable way to engage your audience

More than ever before, consumers want to know more about the brands and factors they follow – and video is one of the most effective ways to do this.

Introducing the face of your brand through video content can help your human endeavor and help create a deeper, more emotional connection between you and your Community.

In addition, it is a great way to unpack the product offering in a pleasant way, which can be much more proportionate (and convincing) than a series of static images.

Reason # 7: Video is a powerful sales tool

If a picture can say a thousand words, a video is worth at least a million. Which is just one reason why video is so a powerful sales tool.

Pinterest users are 2.6 times more likely to shop after watching the brand on the video platform. Actually, 93% marketers said they got a new customer thanks to social media video.

Video allows brands to present products dynamically and add a valuable context that is almost impossible to achieve with a single photo.

The popularity of video only grows when digital experiences play a central role.

And despite all these benefits, video is still shared less frequently than static picture messages – giving you a greater chance to stand out from the crowd and reach a wider audience.

If you haven’t yet created video content for your brand, there’s never been a better time to get started.

The good news is that a video content strategy doesn’t have to be superior or expensive – often simple, authentic concepts may work best.

In addition, you can use Later plan and schedule your video content for multiple platforms in advance!

Instagram, TikTok, Pinterest, Twitter and Facebook video schedules are available on all future plans (even free!) – Sign up now to get started:

Written by

Jillian Warren

Jillian is Later’s editor. As an expert in social media strategy and content marketing, he has worked in both London and New York. Next? Lisbon and Paris! You can reach him on Instagram here: @jillwrren.


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