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A portfolio website is an essential marketing tool for all creative professionals. Whether you’re a designer or a photographer, potential clients will judge your abilities based on what they see on your portfolio site. In many cases, the online portfolio is one of the most important factors a customer takes into account when deciding who to hire. (your photos are your products).

Photography sites present work, provide biographical information about artists, often include a contact page for potential clients, and are perfect for inspiration and creative influence. Below are 25 portfolios with different styles and approaches.

Web designers often browse other designers ’portfolio websites for inspiration and ideas that can be used in their own work. Professional photographers, such as designers, need to present an attractive online portfolio to website visitors, and many photographers have excellent portfolio sites.

In this post, we take a look at some of the best sites in the industry as well as current design trends. Here you will find photography business sites that are well designed and also present stunning photos. You will see a few different styles and approaches. Many use a large wallpaper or a large slider to present photos at their best. Others use many smaller thumbnails to fill the screen. A minimalist design style is also common because it allows photos to be the center of attention instead of being overwhelmed by the details of the site’s graphic design.

Create your own photo site: When you’re ready to create your site, we have an article to guide you through the process – How to create a photography site. You have your own website set up in no time!

You can also see our collection the best WordPress Photo Themes more ideas and options.

Jen Huang Bogan

Jen Huang Bogan’s website has great photos on the front page (you can scroll down the page to see more). The navigation menu is simple and is located in the left sidebar.

James Tye

This site differs from most of the footer footer navigation menu shown on this page.

James Tye

Pedro in the world

Pedro on the World, Pedro Oliveira’s website, uses a splash page that leads to a nice portfolio page below.

Pedro in the world

Dave Hill

Advertising photographer Dave Hill’s home page has thumbnails of several photos and movies. The design uses a white background and minimal design a navigation menu in the title.

Dave Hill

Mike Kelley

Mike Kelley’s website uses a clean, minimalist design and layout that focuses on photography.

Mike Kelley

Peter McKinnon

Peter McKinnon’s site is currently a one-page site that directs visitors to a few different projects.

Peter McKinnon

This wild idea

Liefstyle photographer Theron Humphrey’s portfolio site uses a light background color and a minimalist style. The front page has medium-sized versions of several different photos.

This wild idea

Create your own photography site

The best WordPress photo theme

The perfect photo platform

Strong overall website builder

Greg Ross

Greg Rossi’s product range features a clean design and layout with a slider that displays beautiful photos on the home page.

Greg Ross

Giles Clement

Creative photographer Giles Clement uses full-screen photos and a unique design to create a portfolio site that really stands out in the presentation of his work.

Giles Clement

Eric Ryan Anderson

The website of award-winning photographer Eric Ryan Anderson uses a clean design and layout with a white background and a very simple navigation menu. The photos are in the center.

Eric Ryan Anderson

Deanie Chen

Deanie Chen also uses a white background and simple design in the left sidebar. The main area of ​​the home page uses the slider to present the photos.

Deanie Chen

JUCO

JUCO, the site of Julia Galdo and Cody Cloud, stands out from the crowd with many bright and colorful pictures from the home page.

JUCO

Jeffery Salter

Jeffery Salter’s site has a clean design that shows several photos above the fold.

Jeffery Salter

Danilo and Sharon

This site has a video home page and a clean, stylish look.

Danilo and Sharon

I love photographing

The large wallpaper is the most visible part of the homepage of this site.

I love photographing

Gavin Gough

Gavin Gough’s website is unique. While it presents photographs, it uses an approach to present different stories or themes.

Gavin Gough

Dolly Ave.

The full size wallpaper is the centerpiece of this design.

Dolly Ave.

Sascha Kraemer

This is another site that makes great use of large wallpapers to present your work.

Sascha

Lara jade

Portrait photographer Lara Jade’s website has a beautiful presentation of photos in a grid.

Lara jade

Alan Schaller

This design complements the black and white photos on the screen.

Alan Schaller

Morgan Norman

Morgan Norman’s site uses a splash page with a large image that leads to the fashion photo portfolio page below.

Morgan Norman

Brandon Woelfel

The splash page allows visitors to choose access to the website or view information from Brandon’s Ultraviolet Book. If you decide to access the website, you will see the portfolio below.

Brandon Woelfel

Sanz Lena

Horizontal scrolling is used to present photos on this site.

Sanz Lena

Amelia Allen

Another example of a clean design / layout using horizontal scrolling.

Amelia Allen

Marvin Lei

The Marvin Lein website has a clean design and layout with a white background and two columns of photos.

Marvin Lei

Emilee McGovern

The website of editorial photographer Emilee McGovern uses a full-screen background with links to two different parts of her portfolio: photojournalism and editorial.

Emilee McGovern

Dan Kennedy

Many thumbnails are used to present various portrait samples on this website.

Dan Kennedy

Ben Yan

Ben Yan’s site uses horizontal scrolling to present photos.

Ben Yan

Deb Schwedhelm

Deb Schwedhelm’s website has a clean design and a great slideshow on the home page.

Deb Schwedhelm

Peter Fisher

Peter FIsher’s site uses a white background and simple grid design with minimal style. The home page has two image columns.

Peter Fisher

Take into account the obvious and subtle differences in how successful photographers manage the layout and organization of the site. Website design should serve the style and purpose of the portfolio. While the sites in this presentation use several different approaches, one thing that is common to all is simple or clean layout. Separating photos should be simple. If you choose a template, be sure to design a template that doesn’t compete with your photos for visitor attention.

Photographers have thousands of photos to choose from for their home photos. It may take some time to decide which image you want your visitors to see first, but the quality is better than the quantity. You want to give each photo the space you need on the screen. Try to draw visitors in with one or two striking images that encourage more exploration. For example, travel photographers may choose to present one epic photo on their home page and links to galleries for further use. Another common approach is to use a grid layout to present multiple photos.

Many photography sites use a switch feature that allows you to view photos one at a time or see a thumbnail grid for a quick overview. A scrolling grid with medium and large images is a great, simple way to encourage visitors to keep watching, and this feels familiar to anyone using Instagram.

Use text wisely. If your portfolio is journalistic or story-based, it may make sense to include context or explanation in your photos. Recommendations or price information also make sense in some cases. Just make sure the text doesn’t overload the page or reduce the effect of the photo.

Frequently asked questions about photography websites

How to create a photography site?

There are many different platforms that allow you to create a website to showcase your own photos. SmugMug and ZenFolio, like SmugMug and ZenFolio, are designed specifically for photographers. Other platforms, such as WordPress and Squarespace, are not exclusively for visual artists, but there are many themes / templates that can be used to easily create a beautiful photography site on both platforms.

How do I create a free photo portfolio website?

There are some options for creating a free site, but the features are quite limited and your site may have ads. Wix and Weebly are two options. But for just a few dollars a month, you can use a platform like SmugMug or buy an online service and use WordPress. You get a much better website and prices start at less than $ 10 a month. These types of sites can be used for family photos, macro photography, editorial photography, or any other style of photography. Thanks to the quality of the customizable models, 100% custom design is not required.

Do I really need a photography site?

If your goal is to make money with your digital photo, you need to have your own website. You can use Instagram, 500 pixels, or Behance, for example, to present your photos, but with your own website and domain, you get better control and are not prone to decisions made by the ship. Keeping a website is a must for a commercial photographer.

How much does it cost to create a professional photo site?

It is possible to get a professional website for less than $ 10 a month (SmugMug is one option in that price range). WordPress is the most popular content management system in the world, and if you go with WordPress, you can get hosting for about $ 10 a month and you could spend $ 50-100 on a WordPress theme. Of course, if you have a designer / developer, creating a custom website for you, it can easily cost thousands of dollars.

What is the basics of a good photography site?

Photos should be in the front and center. Most photographer websites use minimalist design and color scheme, which helps keep the attention in the photos. The site should also include your life, links to any press or media you have received, a description of the products or services you offer, and the way visitors can contact you. Allowing visitors to buy photos is ideal, but not essential.

Should I sell photos directly from my website?

Using e-commerce features on your portfolio site is not necessary, but it works well for many people and can improve the customer experience. If you photograph landscapes, you may be able to sell art graphics to your visitors. Wedding photographers may be able to take orders from customers or wedding guests through private photo albums with purchase options. Leading platforms such as Imagely, SmugMug and Zenfolio offer e-commerce features with credit card processing.