It’s been a long time, but in the end, the Clubhouse is announced that it is transitioning from a closed beta, and the app is now open to anyone who wants to join the club and tune in to the latest audio chats.
It even has a new glossy logo for the occasion, which is a significant milestone for the originator of audio social content.
As explained Clubhouse:
“We’ve removed our waiting list system so anyone can join. If you have a club, you can post your links far away. If you’re a content producer with an audience, you can bring them all on. If you host a Public Event that anyone can attend. You can bring close friends , classmates, family members, co-workers and others you like. iOS or Android“
The clubhouse exclusivity, a call-only approach, played a significant role in increasing its early jump. Clubhouse invitations became a kind of online status symbol, and were even sold on eBay ridiculous prices.
It peaked in February, when Elon Musk joined the clubhouse discussion, which ended up breaking the app due to a flood of people tuning in for a while.
But since then, things haven’t been so great for the social sound platform. Twitter unveils Clubhouse clone ‘Spaces’ shortly after, while other apps also seek to take advantage of the surrounding hype with their own audio-social tools, and over time, the advent of newer, broader, and more readily available audio-social options has seemingly supplanted the Clubhouse app for most.
Does the wider reach of the app allow it to re-capture the original buzz and take Twitter Spaces and Facebook growing voice-social options?
It could, and the founders of the Clubhouse surprisingly rely on optimism in this regard:
“We suspect there will be many more ups and downs on the scale and competition between the big networks is fierce. But we believe optimists will create the future and we are excited to build something new on the Internet – a place based on interpersonal relationships and lively conversations where you always feel welcome. and free to be yourself. “
Unfortunately, it takes more than optimism to get people back to the app – but the fact that everyone is capable now is a huge step.
But no matter what happens, the Clubhouse has still been a great success.
The company has grown from the crowd 8 to 58 employees, while the number of daily rooms has increased from 50,000 to half a million.
“We’ve added 10 million people to the community since we launched Android in mid-May, and we’ve seen $ 90 million posted since its release. Rear channel last week. The average listener now spends more than an hour a day at the Clubhouse, and a huge percentage of people not only listen but actually talk“
It has a strong foundation and amazing growth, especially when it comes to gaining a foothold among established giants who want to quickly suppress all opposition. I’m not yet betting on the long-term outlook for Clubhouse, as much will be covered in content, and the clubhouse’s ability to now bring out the most relevant rooms for each user when its servers are full of random broadcasts and junk. as a result, more users will flow through.
But its achievements have been impressive and it has a basis to work despite the growing challenges.
Moving on to the next step The Clubhouse can still become a significant forum – if it can get it right.