The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow followed organically. That’s why many companies turn to influencers for help building their audience on Instagram, Facebook, Twitter, or other platforms.
In recent years, it has become common for brands to collaborate with influencers, especially on Instagram. Influencers can help you reach a wider audience than if you were marketing your business alone. For example, your business may find an Instagram influencer that is already popular with your property, such as a company that sells makeup will find another influencer that sells beauty products. This type of partnership expands their brand.
This article will teach you how to find the right influence for your business needs, especially on Instagram: whether it’s a one-time campaign or someone who can represent your brand on a regular basis.
Bonus: Download a free checklist This reveals the exact steps a lifestyle photographer grew from 0 to 600,000 followers on Instagram without a budget and expensive gear.
How to find Instagram influencers
Find out the values of the brand.
What are the values of your brand? Those are the things your brand cares about the most.
These can be environmental sustainability, accessibility, equality, and other reasons – or simpler things like high-quality dog beds or healthy recipes. It is important to know where your brand cares, because if, for example, an environmental issue is important to you, you should work with an influencer who also cares about environmental protection. Your Instagram influencer represents your brand online, so it’s important that you share values to avoid confusion.
Identify the campaign type.
Need someone for a one-time event or just post from time to time about your experience using your product? Or would you like someone who plans to advertise, engage, and generate leads for your business on Instagram on a regular basis? Identify what you need and find an influencer who seems to have experience in achieving the goals you would like to achieve with your campaign.
Do your research.
It is important to research potential influencers before deciding who to work with. Explore the potential by reviewing their followers, following them, and asking yourself how they could promote your brand in unique ways that grow both of your audiences. See if they have previous experience working with companies like others, or ask them questions about why they want to work with you. Ideally, they want to work with you for more than just money.
Submit a job posting.
If you’re looking for influencers to work on a regular basis, post a job posting on your website or social media. Be sure to give details of what you need and what they will get in return. This will help them decide if they want to continue it or not. Use industry-specific knowledge and make an educated decision when choosing someone who best represents your brand because it pays off in the long run by building trust among customers and potential customers.
Find out what their goals are.
You want to make sure the goals of the influencer match your business goals, so this is a good place to start looking for someone who can represent you well. If they are not working on something similar or if they have no interest in your field, it makes no sense to continue the conversation and hire them as an influencer.
Check the size of their audience.
An Instagram influencer with a large audience (think over 100,000 followers) can be good for brand awareness campaigns, but it can struggle with engagement or conversion-focused campaigns. A smaller influencer (think 10,000 to 50,000 followers) who focuses on a niche audience related to your industry could be better suited for such campaigns.
Make sure their followers are genuine.
To find out if the Followers of Instagram influencers are genuine, check out their comments and interactions. If they have a lot of spam or auto-engagement, it could be a sign that the influencer has bought likes to get their followers to count, which isn’t good for your brand because those Followers don’t care about you.
We just tried if you think about it buy Instagram followers and it didn’t work well.
Track hashtags related to your industry.
On Instagram, you can track more than just other accounts – you can also track hashtags. When you follow a hashtag, you will see all trend messages that also use that hashtag. And you’re likely to come across messages from influencers who also use this hashtag.
For example, if you sell ethical fashion, you may want to follow the hashtag #sustainablestyle to see Instagram blog posts from sustainability fashion bloggers. If someone shows up in your feed a lot and you like what you see, you might want to consider partnering with them.
Maybe this seems obvious, but it’s worth mentioning if you haven’t thought about it yet. Find the best Instagram influencers in your industry on Google. For example, you could search for “high fashion bloggers” or “high fashion Instagram influencers.”
Be sure to look at more than just the most popular accounts, which probably already have multiple partnerships. However, also consider the average audience size, mail types, and engagement that influencers seem to have in your industry so you can set expectations for your own campaign.
Read about their lives.
One step in finding an Instagram influencer is to read their biographies to make sure they are a good fit for your business. This may sound repetitive, but make sure they have followers that fit your target market and brand values. The life of an Instagram influencer becomes a big clue to both things. They have 150 characters to tell you everything they are.
Here are all the key elements Instagram bio.
Consider what other brands they are affiliated with.
Is that Instagram influencer a partner with other brands in your industry? Then they might be a good fit. They have experience in making brand partnerships and speaking to your audience. But they may not fit if they often partner with a direct competitor. Or if their previous partnerships have not worked well. Or if they relate to a brand that is going through PR crisis.
Once you have completed the steps above, all you have to do is contact us! A great way to get started is to send a direct message to your chosen influence on Instagram explaining:
- What is your company or brand
- Your campaign ideas
- Why you like their account and / or why you think they are in the right shape
Then politely ask the influencer what their rates are, what their future schedule looks like, and if they would be interested in working with you. Add any specific contact information to continue the conversation.
Here is the help Instagram affects prices, if you need some benchmarks to get started.
In summary, finding the right Instagram influencer is not easy. It requires a lot of research and time to browse social media. With these guidelines, you can find the right influence on your brand’s needs in an instant and start gaining new followers who already trust you.
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