As the popularity of Instagram reels grows, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format are excited that Instagram Reels ads are now available on the platform.

Instagram launched kelat worldwide in 2020. They are 15-30 second multiplayer videos that can be viewed on the Reels tab and Explore section of your Instagram profile. They are a very interesting form of content it could get more followers for your business.

Instagram recently released Instagram Reels ads, which means your business can now use this format in a new way to reach a targeted audience.

Here we explain:

  • What are Instagram Reels ads
  • How to place Instagram Reels ads
  • How to use reels to advertise on Instagram

What are Instagram reel ads?

Instagram Reels ads are a new ad slot on the platform. In short, using Instagram Reels ads is another way for businesses to advertise on this platform. (And there’s a lot – Look.)

This advertising form launched globally in mid – June 2021 after testing in a few selected countries, including Brazil and Australia.

According to Instagram, “Reels is the best place on Instagram to reach people who aren’t following you, and a growing global phase where anyone can find brands and creators. These ads help companies reach a larger audience and allow people to find inspiring new content from brands and content providers.”

Instagram coil ads look a lot like Instagram Stories ads. They’re full-screen, vertical videos like this Instagram Reels ad example from the Canadian Superstore:

And like Instagram Stories ads, Instagram Reels ads appear between regular, unsponsored reels that users watch.

Also note that Instagram Reels ads:

  • Synchronizing
  • Allow users to comment, share, save and like

Like all ads, reel ads appear on Instagram that are marked for sponsorship.

Where will my Instagram coil ads appear?

There are a few different ways Instagram users can display your reel ads, including:

  1. On the Reels tab, you can access it from the home screen
  2. Explore page
  3. In their feed

Instagram reel ads are displayed in the same sections of the app where users find organic reel content. This is a great opportunity for brands to streamline their game, be creative, and seamlessly capture the attention of their audience while browsing similar content.

How to set up an Instagram Reels ad

Now that you know what this new ad format is, the next step is to learn how to set up an Instagram Reels ad. If you already work in Instagram Ads Manager, the process is easy.

Step 1: Create your ad

Get started by putting your ad together. This means recording the video and make sure it is the right size. At this point, you should also write copy and subtitles and decide on hashtags.

Be creative! Organic reels are usually associated with music or viral sound clips. They are sometimes (or most of the time) funny or weird. If it fits your brand, look for a popular audio clip that works with the ad to match other, unsponsored reel users.

Step 2: Go to Ads Manager

Make sure your business has Instagram business account. This will ensure that you have access to Ads Manager. (If you didn’t know this will allow you to link your company’s Instagram account to Ads Manager.)

Click Create.

Step 3: Choose your advertising goals

What is your company’s goal to place an ad on Instagram reels? There are several options available, but be sure to choose a goal specific to the reels:

reels advertising goal

Source: Facebook for businesses

There are six advertising goal goals available for the reel ad slot:

  1. Brand awareness
  2. Reach
  3. Transport
  4. Application installations
  5. Video views
  6. Score

Step 4: Fill out all the information for your ad campaign

It includes important advertising information such as budget, schedule, and target audience.

an ad campaign includes a definition of audience

Source: Facebook

Step 5: Place your ad

Care about Manual placements. Then go to the drop-down menu next to Stories. Care about Instagram chelate in order for your ad to appear as an Instagram Reels ad.

Step 6: Customize your call-to-action

You decide how to encourage viewers to take action. For example, you can customize the button prompt in the following ways:

  • Buy now
  • Read more
  • Log in
  • Click here

And that’s it! Your Instagram reel ad is ready. Once your ad is reviewed and approved, it will run publicly.

Spruce recycling prompt notice

Source: Facebook for businesses

Instagram reel ads best practices

Want to know how to get the most out of your Instagram reel ads? Keep these top tips in mind when you want to create effective, engaging ads. And remember: the great Reel ad is a lot like any other reel!

Tip 1: Time reel

In other words, make sure you write the reel to fit within the 30 second limit so that it is not cut!

Ads for Instagram reels, like regular Instagram reels, are 15-30 seconds long. If you’ve created a video that is too long, you may lose sharing your company’s most important message with potential audiences.

Tip 2: Know what your audience finds appealing

Don’t make guesses! Now that Instagram Reels Insights is a thing you don’t have to.

Instagram reel insights are metrics that show how well reels succeeded in terms of reach and engagement.

Instagram Reels tells you about the accounts you have reached and the type of content

Source: Instagram

Follow these numbers to see which reel style current Followers practice the most. Then emulate this style when creating ads for Instagram reels.

For example, reel analyzes show that your audience enthusiastically engages in guide reels and that the same format helps you reach the most people. How to make an Instagram reels ad can be a great way to resonate with your target audience and encourage viewers to tap the CTA button on your ad.

Tip 3: Add audio and text

Yes, sound is very important – especially for reels. Adding the right sound to Kela’s ads will help them blend in with organic Instagram content.

Nevertheless, be inclusive. Some of your target viewers may scroll the app when the sound is turned off, and some may have a hearing impairment.

Adding subtitles to reels (including reel ads) is a great way to make sure everyone can understand, enjoy, and interact with your content.

https://www.instagram.com/reel/CLRwzc9FsYo/?utm_source=ig_web_copy_link

Tip 4: Take the dimensions correctly

No one grabs the obscure ad. Make sure the material you use on the reel has the ideal aspect ratio and full screen for Instagram ads.

The reels have an aspect ratio of 9:16 and an ideal file size of 1080 x 1920 pixels. Uploading unsuitable files for an invoice can result in unclear or awkwardly cut reel ads that only look careless and unprofessional.

Tip # 5: Go in the spirit of the reel

Reels and Reels ads are a great way to show how fun, creative, thoughtful, and even weird your brand is. So, even if your in-disc ad is designed to generate traffic, impressions, or clicks, make sure you have fun with it. If your content is too silly and selling, your audience is likely to sweep to the next reel without interacting with it.


Examples of Instagram reel ads

Here are some great examples of big brand reel ads to help you inspire and start your first campaign with this placement.

Netflix

The streaming service uses reels to promote new Netflix-exclusive programs.

Nespresso

Nespresso uses coils to emphasize its commitment to sustainability and to promote the upcoming IGTV series.

BMW

The luxury car brand uses coils to promote the new car model.

With your inspired belt and knowing how to get started, your business is ready to use Instagram Reels ads to reach your target audience, increase brand awareness, and expand coverage on the platform.

Manage your Instagram presence alongside other social channels and save time with Hootsuite. From a single dashboard, you can schedule and publish messages, engage your audience, and measure performance. Try it for free today.

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