There are ten people.

If these ten people knew what you are doing, trusted you and were on the path to the change you seek to make …

They could each encourage ten people to join us.

And that group of 100 people might be able and willing to help you improve your job, or introduce you to the resources you need, or become clients.

Which could lead to more opportunities, conversations, and improvements.

Step by step. Like building a house.

It’s not direct marketing, which is action-oriented and measurement-driven and a funnel. It’s directed marketing, because you’re generous and specific about who exactly the job is for. And you are willing to ignore almost anyone.

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