When you talk about content marketing, you hear people emphasize “quality more than quantity” than a broken record. This is entirely because so many companies focus solely on volume, rushing to publish multiple SEO blog posts that end up being of poor quality and not producing any positive results.
However, you want to prioritize quality, but there is no reason why quality and quantity may not both be important goals.
The fact is, of course, that while quality is paramount, quantity also matters. The more written, strategic, and well-optimized SEO blog posts you publish, the faster you can implement and test your strategy. This means you can also see results faster.
In this post, we’re going to share 6 hacking on how SEO blog posts can be written faster without sacrificing an ounce of quality along the way.
1. Do keyword research in bulk.
The first thing you want to do is start with keyword research by doing it in bulk before you start.
Sometimes people think of a fun topic and then look back to look for keywords. It may work perfectly, but it is very difficult to scale.
Instead, if you want to write a batch of SEO blog posts quickly, start by looking for common terms and keywords in a tool like Semrush’s Keyword Magic Tool. It offers plenty of suggestions, including lots you may have never thought of, while showing each search volume, level of competition and more.
Because keyword research is time consuming, breaking it down in advance saves a lot of time later.
When doing your keyword research, be sure to do the following:
- Save any likely relevant keywords. You don’t have to use them just because you saved them, but it will help you remember and refer to them later. With tools like Semrush, you can do this with a single click.
- Really work in bulk. Work at least a month or two in advance, but you can even consider working to plan ahead before each quarter. This way, most of your content is designed and ready to use; you can always throw last minute trends or news easily.
- Only save keywords that really match your search criteria. A good ranking for a valuable keyword means nothing if you can’t create the content your user is looking for. If you rank for “healthy enchilada recipes” and share a vegan high-calorie recipe, that’s probably not what the user is looking for if they hope “healthy” would mean weight loss.
Therefore a user search intensIt is essential to provide the necessary answers or solutions.
2. Lay out the content calendar.
Download the keyword report you created and start working on keyword groups and potential topics.
Keyword groups allow you to identify valuable keywords that you want to rank for that can be used to link to different posts on your site. This can strengthen your site’s authority and SERP potential.
An easy way is to highlight all the top keywords you want to use as your primary keywords. These are the main topics of your message. You can also attach multiple secondary keywords (also known as “high-level keywords”) that you’d like to include in these posts for potential better ranking.
Here’s what we recommend you do:
- Write a list of possible topics next to your primary keyword and several secondary keywords. Based on a quick survey of competitors, determine the estimated number of words for each and how long it may take them to write.
- Create a plan that specifies how many messages you want to run and publish over a period of time. This can affect what posts you post when; For example, tight deadlines may work better with messages that have a small word count and do not require expert interviews.
- Consider which posts should be published first. It takes longer to implement messages that need expert quotes, interviews, professional graphic design, or infographics, so you may want to keep “easier” messages in the Dock early to keep your calendar full in the meantime.
Balancing your content calendar is the key to writing SEO blog posts faster; it gives you time to get the materials you need in advance, if possible, while giving priority to other content that can be created quickly.
3. Create Content Categories.
Start with the main features of each blog post you write. This is the most important part of writing SEO blog posts faster.
The design should include the post title, H2, and key discussion points listed in the bullet points below each defined bottom.
This is what the main features of this blog post look like:
At this point, it is a good invitation to do essential research. Find the statistics you need, any external data to back up your points, or case studies to confirm your case.
It is also a good idea to include all the inbound and outbound links you want to include. Try to include at least three internal links to your own site or blog posts and at least two or three to uncompetitive external sites. These are easy to forget later, but quickly put together at once.
Once the outline is created, you won’t lose focus by going down as you write the rabbits, which can be time consuming to correct if you end up distorted off the track. And if you work with a team, the detailed outlines can be quickly reviewed and approved; changing the outline is much easier than making significant edits to a full-length blog post.
4. Write the first draft.
While we’re sure most readers don’t think writing SEO blog posts quickly means waiting for step 4 to start writing, you’ll now see how much faster the actual writing part of the equation will be when all the preparations are done in advance.
You’ll be surprised at how easy and fast it can be to complete a fully researched and outlined sketch. In some cases, you may be able to destroy 1,000 words in 30 minutes or less without compromising on quality.
Some writers recommend starting from the body and then finalizing the intro and conclusion afterwards. Others want to start with an introduction so they can focus on the pain points and needs of the audience, almost like writing a thesis or academic paper. Try both and see what works for you.
Once you have written the first draft, leave it alone. Don’t touch it yet, just go to the next step.
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5. Wait before proofreading.
When the draft is complete, either forward it to another team member who can edit it, or wait before returning to proofreading.
While this adds a “delay” to the process, so to speak, it is valuable.
If you try to edit the message you just wrote immediately, you are not completely effective. There is no way to look at a message you have just written with fresh and objective eyes. You understand what you meant when you wrote this confusing sentence, you still think the joke is hilarious, and you may not be willing to change anything about it.
Read the message about a day after you write it. This will help you identify what really needs to change. Your proofreading is both faster and more efficient.
After reading for the first time, make the last line-by-line proofreading error. Don’t forget to use tools like Semrush’s SEO Writing Assistant clean up the language as needed and optimize writing for best practices.
6. Ask for an SEO checklist for optimization.
At this point, you should already have some great SEO practices and optimization spot in your article. And since you are writing an SEO blog post, this makes sense.
Your keywords are already in the text, in the titles, and in the Alt text of the images. You now want to optimize your SEO.
We recommend that you have a checklist on hand so that nothing is wasted; at least it should include the following:
- Creating an SEO page title
- Loading a meta description
- Executing a message through a tool like ours SEO Writing Assistant for optimization
- Make sure the keyword is at the top of the message
In many cases, this is accomplished when the message is uploaded to the CMS. You can also add it to the top or bottom of a Word document if you send a final draft of the content to a team member, VA, or client for download.
When to outsource SEO writing
While this list may seem a little intimidating, the good news is that with some proper preparation in advance, the creation of SEO blog posts will be significantly speeded up. And the more you write, the faster you get.
However, it’s important to note that sometimes a faster speed and streamlined process aren’t enough to get you to the level of content creation you want to be. If you’re willing to be aggressive about creating content and you don’t have time yet after completing these steps, it may be time to consider outsourcing.
If your team is stretched thin and there’s no way to increase mail volumes without compromising on quality, there are plenty of great outsourcing options on offer. Our content market is designed to be easy to use and delivers high quality content for businesses … even if you have a slim razor on a budget.
Send us the topic, outline, and deadline within the parameters, and we’ll immediately match you with a writer with the experience you need. There are several rounds of review involved so we can get the content you need according to your budget and timeline.
While content is always paramount in content marketing and SEO blogging, finding ways to increase volume without sacrificing quality can be a game changer for businesses. Go through these steps and see how it can streamline the process for you.
And in the meantime, if you want to save more time and focus on other aspects of business expansion, consider outsourcing to professionals. With platforms like Semrush’s Content Marketplace available, you can rest assured knowing that great content will be created for your brand without working with your team.
No time to write? See how our content market can help you here.
No time to write?
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