Separate broad-based keyword strategies are a thing of the past. In 2021, a combination of Google’s focus user experience and intention, along with the proliferation of applications such as conversation search and voice search, means that long-tailed SEO strategies are more important than ever.

Years ago, the hunt for long-tailed keywords with low search volume may have seemed like a waste of time and effort.

However, according to Think Google:

“A long tail can provide an untapped opportunity to connect with potential customers. Invest in these areas and see an increase in volumes. “

If you don’t have a long tail SEO strategy, you lose.

It has never been so easy to explore long tail keyword opportunities, target low competition keywords with high conversion rates, and use long endeavor keywords to improve content.

This guide shows you how to do just that.

What are long tail keywords?

Long tail keywords are highly targeted search phrases that serve a particular purpose the purpose of the seeker. These keywords typically have low search volume, low competition, and high conversion rates.

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We call these keywords a long tail because if you plotted your keywords based on their search volume, they would be at the “long tail” end of the search question curve, meaning that only a few people search for these terms per month.

Despite the lack of search volume, long tail keywords are often easier to invest and produce more results than keywords.

This is because long tail keywords tell the customer a clear need that you can address – they are intentional.

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Once you understand the purpose of search, you can create content that specifically responds to queries and conversions.

For example, the user is searching [Nike Air Max 270] indicates a clear intention to buy. For comparison, search [shoes or trainers] is much less clear.

The user may search for more information about what is offered, search for different brands or just search for interest.

Note that the actual length of these keywords does not matter. Long tail keywords are usually at least three words long due to their specificity, but exact small number searches that are only one or two words long (like many brand names) are also considered long tail keywords for a long time.

Why long efforts are important in search engine optimization

Let’s do a social experiment: sign in to your Google Search Console account right now and browse your search terms. What do you see? I’m willing to bet that most of the terms you categorize are long tails.

According to Backlink’s analysis of 306 million keywords 91.8% all search queries are long-lasting keywords.

Now imagine what you could do if all of these targeted queries channeled new leads directly into your highly productive assets.

There are three main benefits to targeting these specific keywords.

1. Less competition

Long efforts are your own business and niche market, which is why the number of searches is small.

The side of this is that it doesn’t require almost as much effort to rank in your well-targeted long-tailed keywords.

Some simple page Search Engine Optimization and link building should catapult your landing page into visibility if the targeted conditions are specific enough.

2. Higher scores

A little long-tailed keyword suppression will help you find your search intent.

Search purpose allows you to identify queries that indicate the purpose of the buyer (e.g. [buy Canada 150 collector’s coins]) and the need for additional information (eg [how to target long-tail keywords]).

With this information, you can bring highly qualified leads to your sales funnel and complement your content marketing work.

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3. It helps you optimize for semantic, conversation and voice search

Long tail keywords are an integral part of optimization semantic search.

We live in an era where 55% Millennium uses voice search every day.

When these users query these platforms, they use long-term keyword phrases such as questions ([what are the best sushi restaurants nearby?]) and commands with a clear purpose ([compare the price of the dresses from Blush and Sherri Hill]).

Long Tail SEO Strategy: Why & amp;  How to target high-resolution keywords

Try to predict the inherent purpose behind Spoken and Voice Search questions so you can provide answers about your business and services and better target those long-tailed keyword phrases.

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Keep in mind that if you target high-performing, long-tailed keywords, even though your search frequency is low, those keywords can still be incredibly valuable to your business.

How to find long tail keywords

Investment properly long tail keywords may be better than striking gold.

Finding new long-tailed keywords is easy, and you can build a substantial list in minutes.

First, grab the long tail keywords know you invest in the Search Console.

Now upload the same information to your PPC campaigns, Facebook page, Twitter account, YouTube videos, Instagram, and other thoughtful information that may reveal new terms.

Next, try to find new long tail keywords in your niche could investment. Here’s how to manually create a list of possible long tails:

Make a list of keywords. Use the Keyword Tool to create a list of keywords, but try to stay away from Google AdWords. While this free tool is an excellent list for developing commercial terms to target, it intentionally redirects you from more distant terms with a lower search volume, so it’s not very useful for our purposes.

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See suggestions for Google Autocomplete. Type each seed keyword into Google and enter its autocomplete suggestions.

Long Tail SEO Strategy: Why & amp;  How to target high-resolution keywordsSort Google related search suggestions. Scroll to the bottom of each SERP and enter related searches.

Rinse and repeat for Bing search suggestions and other search engines you want to optimize for.

Add these possible long tails to the destination list. Group all the terms and prepare to start pruning the list.

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Progress in SEO technology make the whole research phase easy!

  • The best programs even sort multiple search engines for you, and they may find the long tails you forgot. Many other programs will intuitively find and sort long tail keywords for you.
  • Now that you have a comprehensive list of all your potential keywords, it’s time to start pruning the list. Delete terms that do not clearly indicate the purpose of the user. For example, in the “long tail keyword search results” listed above, the query “short tail keywords” is not accurate enough.

Once you’ve cut your list to the strongest candidates (half a dozen to a few hundred long tails), you’re ready to start optimizing your pages and adding your content to them.

How to build content around long-running keywords

Now that you have a list of long keywords that you can optimize, what do you do with that information? The answer depends on how many long tails you target and how closely their subjects intersect.

  • Traditional wisdom dictates that you have to create your own page long towards him, if you can, great! But this is not always possible.
  • When you have hundreds of long tails to target, you need content other than dedicated landing pages that you can optimize for long tails.
  • Divide your list of potential long tail keywords into an easy-to-understand list organized intentionally by the applicant.

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For example, if you want to target keywords to approx [noise canceling headphones], your list might look like this:

Keywords Intent
noise canceling headphones Walmart

noise canceling headphones Amazon

find places to buy noise-canceling headphones
buy noise canceling headphones for sale

where to buy cheap noise canceling headphones

to Find Cheap Noise Canceling Headphones |
noise canceling headphones to sleep

the best noise canceling headphones for kids

for the purpose of noise-canceling headphones

By arranging your keywords by topic, you can find natural places to live in them.

If this content is already on your site, you may be able to add these long tails to your copy naturally. If not, you now have ideas on what your next content should focus on.

Whenever you post new content, don’t forget internal links. These are some of the best places to include some of the long-awaited terms you’ve researched so thoroughly.

Final thoughts

Now you know how to find long tail keywords and use them to your advantage. But remember: Long tail alignment is only as strong as your content.

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In 2021, if you are not known authoritative In your niche, it’s time to start creating valuable assets, blogging about your industry, and rewriting online copy to communicate with your unique value proposition (UVP) to your customers.

When creating your content and optimizing your pages to include your new long tail keywords, don’t forget to measure your ranking and traffic.

When you do, you may find even more keyword phrases to target, and it will continue to help you build your reputation and improve search engine optimization for your site.

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Image credits

All screenshots taken by the author, June 2021

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