With so many brands competing for people’s attention, it can be hard to stand out from the crowd. Adding a custom URL to your website is one of the easiest ways to accomplish this.
Personal URLs enhance your branding, search engine optimization, and provide an easy way for visitors to access your website. Plus, they’re much more memorable than your average URL. After all, no one remembers a random number sequence.
In this post, we’ll help you understand what personal URLs are, why they’re a good idea, and how to turn a URL into a personal version.
What are personal URLs?
A personal URL is a custom web address that contains words or phrases about your brand name.
For example, imagine that you are trying to buy a refrigerator. You search for “nearby refrigerators” on Google. The results have a website called “Fridges Near Me”. It is dedicated to helping people find refrigerators in their immediate area. The owner of this site has tagged it well with the phrase “refrigerators near me,” and the URL www.fridgesnearme.com is clearly unique. Imagine in this scenario that another website called “Fridges Near Me” is also included in the search results. However, this link to www.homestuff.com/fridges-nearme557655.
Which website do you think is most likely to get your business? The one with a random string of letters and numbers, or the one with your brand in your URL?
How personal URLs work
A URL (Uniform Resource Locator) is a web address that people type into their browser to access your website (for example, www.fridgenearme.com).
A personal URL is simply a custom domain that contains words or phrases about your brand name.
If you have a hosted website, the URL for your website is approximately http://www.fridgenearme.com/index.html.
If someone wants to visit your site, they can type www.fridgenearme.com into their browser. This will take them directly to your site, making it easy for people to find you.
What is personal URL marketing?
The cornerstone of personal URL marketing is the use of a consistent landing page that presents customized content to each visitor.
You can create a personal URL by pasting a single URL into all the pages on your website. With custom URL software, you can change the URLs of your website to make them memorable, easily accessible, and concise.
Personal URLs are the foundation of any successful online campaign and are essential for any online business that wants to generate leads, close sales, and build a loyal customer base.
Once you understand how custom URLs work, you’ll never see your website the same way again.
Marketing options for the PURL campaign
Personal URL campaigns consist of a series of web pages linked together to create a seamless customer experience. Personalized URL campaign pages can be customized to meet your business goals and customer needs.
There are three basic elements that define a personal URL:
- One landing page (PURL).
- Dynamic data added to each landing page based on visitor information.
- The process of generating personal web pages based on the dynamic data associated with each visitor.
Personal URL campaigns are built on landing pages with a single URL and are available to all visitors. This single landing page is the campaign’s personal URL (PURL) or identity page.
The first step in creating a campaign is to make a PURL and give it a descriptive name that is consistent with your campaign.
Custom URLs work by adding dynamic information to each landing page based on the path each visitor travels. Custom pages take a little work, but with the right custom URL software, you can save time and effort by editing your site URLs on the fly.
Once you’ve created your PURL file, you’ll need to customize each page of your website to add information that can be used to identify content to visitors. You can use keywords, contacts, a visitor’s IP address, browser type, or other information about your visitor that you want to include in your custom URL campaigns.
Campaign management tools let you create new pages or edit existing pages. These tools can be used to determine what information has already been added to each page and which pages need further customization. They also allow you to add all this customized information to your PURL files.
Do more with Bitly
Creating customized URL campaigns with the right tools is relatively easy. The most important factor required is a strong basic understanding of how each part of the process works and how they create a coherent marketing strategy.
Once you’ve created a custom URL, Bitly provides the metrics you need to track engagement across multiple platforms. Our link management platform, you have access to solid analytics at every stage of the campaign. We’ll take the guesswork out of measuring your campaign so you can generate more of what your audience wants where they want it.
Look what Bitly can do for you!