What is the key metric for growing your Instagram audience and engagement?
Is it reachability and / or impressions? What about succession growth or average engagement?
Keeping track of the right metrics is essential if you want to maximize your Instagram marketing effort, but it’s not always clear where to start or what specific elements are most important to your brand.
Every company takes a different approach, but effective strategic approaches are based on knowing the key factors you can – and should – follow.
See image below.