Picture through ALEX_UGALEK / Shutterstock.com
Everything – is it small business owners, content producers, or anyone who wants to share an article – could benefit from the coveted ‘Sweep Up’ feature of Instagram stories that directs Followers to the website. Unfortunately, this tool is currently only available for Instagram accounts with at least 10,000 followers.
Good news is that Instagram is testing link sharing from stories to a wider group of users, as confirmed by the company’s product manager Vishal Shah Limit. Here, the links appear as stickers that others can tap.
Although everyone else expect it to be an official feature, but there are ways to add a ‘Swipe Up’ feature to your Instagram stories as a social marketing tool Later reveal in a blog post. They’re not as straightforward as a feature that larger accounts are entitled to, but they do if you absolutely want to direct followers to a store or article.
Trick, It seems like you need to create IGTV videos that allow you to add multiple clickable links to their descriptions. This will turn the IGTV clips into the “landing pages” of your profile.
First you have record a video of at least 60 seconds in length and download it as an IGTV video. You can then add your link to the description.
Enable swipe the gesture, create an Instagram story, and tap the link icon at the top of the screen, then select + IGTV Video and add the video story you just recorded.
Viewers can then swipe your story up to go to your IGTV video, where they can also tap links in the video title.
For more information, go to Later’s full blog post, which also has a detailed description of another way to add links to Instagram stories. You can also watch the video below for a step-by-step guide on sharing links to long-form IGTV videos.