Huawei’s next flagship phone, the P50, is slated to launch on July 29, the company announced. Writing on his own Weibo page, CEO of Huawei Consumer Group Richard yu said (via Google Translate) that the phone would mark the start of a “new era of mobile imaging,” suggesting that Huawei could once again make cameras the focus of its next flagship.

The launch comes just over a year since Huawei announced its P40 series, but the launch of the P50 is far from certain. US sanctions imposed on the company for national security reasons have seriously affected Huawei’s ability to produce its own Kirin chipsets, creating doubts about its ability to release new flagship devices. “For reasons you all know, no launch date has been set,” Yu said, teasing the P50’s design. at a launch event last month.

These chip-related challenges, combined with sanctions that mean Huawei can no longer preinstall Google’s apps and services on its devices, have eroded Huawei’s market share. Globally, it failed to rank among the top five smartphone vendors. in the second quarter of this year (after being the biggest of the same quarter last year), and even in China Oppo passed him to become the country’s most popular smartphone brand in January.

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