Small businesses can use chatbots to take comments on social media and turn them into customers. When using chatbot building platforms, such as MonetChat to build Messenger bots, you get access to a tool called the Comment Growth Tool. This tool is an effective way to create leads on demand. Like my friend Ryan Baggot Tap the table They say they take social media comments and turn them into customers.
With this tool you can:
- Turn any Facebook business comment chain into an automated lead generation machine in less than 60 seconds.
- Automatically send replies when people comment on your business page posts.
- Be able to respond directly to people in messages with a call to action to review their messages.
Comments turn into conversations that become conversions!
Here is a video showing how to set up a comment growth tool within ManyChat:
There are many reasons why small businesses should care about online reviews. More positive reviews can help companies make more money. The conversion rate for locations that move a Google My Business profile from 3.5 to 3.7 is 120%. The smart goal for all companies should be to get more high reviews so that these conversion gains can be seen. In addition, companies deserve more than 82 reviews 54% more annual income than average. So it is beneficial for a company to try to get more reviews that will make their business look good.
But how can chatbot help with this?
There are several ways restaurants can use chat robots to get reviews.
- Once the customer has scanned the QR code to access the menu, the user will go to the chatbot. If you’re on Facebook Messenger, you can send a message sometime within 24 hours to ask about their meal. You can then ask them to leave a review on Google, Trip Advisor, or Yelp.
- Reward programs can easily be implemented in the same way. When he is on the chatbot, he will be asked to join the rewards program or subscribe to the restaurant’s newsletter by email. In return, the customer receives the offer as a free appetizer on their next visit. From here, the chatbot can follow up via chat or email to receive a review several hours after a meal.
- Delivery options. Chatbots can help restaurants take pick-up and delivery orders. There is a menu, ordering and payment features, and follow-up review after a meal.
- Online merchants can use chat bots to answer questions, make suggestions, and help with abandoned shopping cart notifications and follow-up. But they can also follow after the sale! As long as you follow the rules for each platform, you can request a review (Make sure you are very careful when doing this on Facebook, MEssenger. For a complete guide to Facebook Messenger, compliance, and rules, go to: https://www.buymeacoffee.com/KMirabella/e/27215.
- Add QR codes to product descriptions, so when a customer receives their product, they can scan the QR code for a survey, give feedback, get a special offer, etc. This also opens up the possibility to ask the customer to check your product online.
Forbes notes that 51% of companies cite cost reduction as a priority for AI technology
Forbes notes that 51% of companies cite cost reduction as a priority for AI technology. And what’s more, a 2019 A study by Juniper Research found that the operating cost savings from using chat robots in banking will reach $ 7.3 billion globally by 2023 – an estimated $ 209 million in 2019. (Source: https://blog.revation.com/using-ai-to-reduce-bank-operating-costs)
One of the most important ways a company can save money with chat bots is to allow the chat bot to handle at least 80% of online chat queries and customer service issues. According to IBM, companies spend $ 1.3 trillion on the 265 billion customer service calls they receive each year, and chatbots can help reduce those costs by 30 percent. (IBM)
With chatbots, your staff can focus on things that need more human touch and don’t highlight or drop the ball, where chat automation can take on a heavy lift.
Chatbots can be used to sell more retail products – and direct shoppers back to brick stores. In 2021, 53.9 percent of all retail e-commerce is expected to be generated through mobile commerce. And the number of people buying online through mobile devices is only continuing to grow.
No wonder since February 2017, Amazon was the most popular shopping app in the United States, with 40% mobile usage. the average value of smartphone purchase orders In the U.S., the fourth quarter of 2016 was $ 79, compared to $ 98 / tablet online order. (source)
In 2021, 53.9 percent of all retail e-commerce is expected to be generated through mobile commerce.
This is why Chatbots are used by the largest retail brands on a scale of multiple channels: Facebook Messenger, Instagram, Google, Amazon including Alexa and Slack. Chatbot is the best mobile friendly experience.
Just like online chatbots to engage consumers (i.e. smart communication), resellers can interact with buyers on different discussion platforms without people responding 24/7 ~, saving on the cost of hiring customer service experts and improving the customer experience.
With 41 percent of consumers prefering a company that takes advantage of automated chat content to one that doesn’t, it is clear that the value proposition behind the bots is clear. L2’s research reveals that retailers could use a conversational connection between shoppers and chat robots as an opportunity to encourage users to buy more products, rather than answering questions about product information and pricing.
Communication application interfaces offer new ways for small businesses and brands to connect with consumers in addition to the usual list of goods or promotional products. With Chatbot tools, brands can create all kinds of chat experiences in text, video, gif, and audio formats. Allows customers to explore products and display easily anywhere they can access the Internet through their mobile devices.
41% of consumers prefer a company that uses automated chat content to not support it
The truth is that the uses of chat automation in retail are almost endless. Retailers can build customized experiences for customers that go beyond answering questions about product information and make recommendations based on what the customer has previously searched for or viewed. This experience can be as simple as offering a discount code when customers view specific products, for more complex offers, such as sending daily updates on new arrivals or trend alerts, among other things.
Here are some examples of how retailers have integrated their businesses into robots:
In 2016, H&M launched a chatbot in the Canadian messaging app Kik, used by 40% of U.S. youth. Chatbot allows customers to view, share and purchase products from H & M’s catalog. It is a chatbot that provides personal stylist services. It asks buyers about their preferences and creates costumes for them based on those preferences.
Gold Gym in Costa Rica
When government instructions required all gyms to have a reservation system that will reopen in early 2020, the fitness center turned to Facebook Messenger and Calendly. But younger gym goers tried to make appointments on Instagram. So they turned to my friend Trilce Jiron TBS marketing, who in 2021 founded them with Instagram automation. When Trilce and his team set up Golds Gym with Instagram automation, they saw a 9-fold increase in bookings across the platform, 40% bookings on Instagram and a 99% reduction in support response time. You can read the whole case study and how they did it https://manychat.com/blog/golds-gym-2.
They saw a 9-fold elevator in reservations through the car
Offset Solar used the Messenger bot and the website chatbot widget to generate interest, answer questions, and drive traffic. The support team Alice Digital Design, Offset Solar created a chatbot funnel that captured visitors from its otherwise static website. Offset Solar’s method of passing wires through the Messenger bot was a huge success, generating revenue of $ 1.2 million. Read the case study on how they did it https://manychat.com/blog/offset-solar-chatbot-case-study/.
Big brands have been using chatbots for years, but only now can small businesses take advantage of this technology. It’s not just about shopping. Chatbot tools provide a wide range of chat experiences and allow customers to research products and get answers without people responding around the clock ~ saving the cost of hiring customer service experts and improving the customer experience.
Whether you’re selling a product online or doing a brick-and-mortar business, these techniques work for you. They help get more visitors to your marketing channel and convert random visits into sales!
Chatbots and Ai are the future of business, and the future is now.