Google announced a new feature that allows you to quickly clear your search history for the last 15 minutes. So if you do something in the search that you don’t let others see if they stumble upon your search history, you can quickly delete the last 15 minutes of your search history.

Google said, “You can also try a new way to delete your saved search history from the last 15 minutes at the touch of a button. This feature will be available in the Google app for iOS and will be coming to the Android Google app later this year.”

This is in addition to the automatic deletion settings for the 18 or 36 month history.

Google also released a few things about its privacy features.

I find that search history doesn’t seem to affect search rankings much at the personalization level. So I’m not sure how much of an impact this will have on investments.

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