Google has a new way to optimize videos for search results when they’re published on the author’s own website instead of YouTube.

It’s now easier for publishers to tag their videos with a “snippet” of “keywords” that allow applicants to jump directly to specific video segments.

This is easily accomplished with a YouTube video because it only requires adding timestamps to the video description.

In the past, it was more cumbersome when a video was uploaded to a content provider’s website because the site owner had to mark each segment manually.

Now all site owners just need to tell Google the URL pattern when they want to go to a specific timestamp in the video.

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Google uses artificial intelligence to identify highlights in a video and show links directly to those moments in search results.

This feature, called SeektoAction, was announced earlier this year on Google I / O and has been in beta for several months.

Google is migrating the feature from beta to expanding support for all video publishing sites.

Learn more about SeekToAction and how it can be used to improve the visibility of your videos in search results.

Learn more about SeekToAction video annotations

The SeekToAction tag can be used for videos like other types of schema.org structured data.

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Here is example code layout:

There are a few things site owners need to keep in mind when using SeekToAction video tagging:

  • Your URLs must be able to link deep into a place other than the starting point of the video. For example, http://www.example.com/example?t=30 starts with 30 seconds of video.
  • VideoObject structured information must be added to a page where users can watch the video.
  • Use SeekToAction tags on every video page where you want Google to automatically recognize highlights.
  • Google needs to be able to retrieve your video content file to automatically identify highlights from your video.
  • The total duration of the video must be at least 30 seconds.
  • The video must include the required features listed in the VideoObject structured data documentation.

Google adds that the SeekToAction tag is only for videos embedded on your own website. No other third party platform supports this entry.

If site owners want to identify the highlights of a video the old way, instead of letting Google automatically recognize the keys, Clip annotation can be used instead of SeekToAction.

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Source: Google Search Center blog

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