It looks like Google is now testing image extensions for Google hotel ads. Lluc B. Penycate, who closely monitors hotel space on Google, noticed this and said this is “the first time to see images in Google Ads for hotel branding.”

He published several screenshots Twitter, none of which I can repeat. Here is one of these screenshots (click to enlarge):

click to get full size

One of the aspects he put forward, which I find strange, is that “most of the images I see in commercials are also GMB’s favorite image.” Yes, if you look, the Google My Business demo image will be used as an image ad extension. I wonder if the company has automated or does it do it manually?

I didn’t see any image extensions Google Marketing Live 2021 Alerts around hotel ads. So maybe this is new?

Forum discussion Twitter.

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