The latest film version of Frank Herbert’s sci-fi epic Dune will not be released until October 22, when it will hit theaters as well as the HBO Max streaming service. Still on Monday Dune was a trend on social media after official photos of the main characters were published.

The new posters highlight several of the film’s key characters, including Timothee Chalamet as Leto Atreides (Oscar Isaac) and Lady Jessica (Rebecca Ferguson). Other notable characters include Zendaya Chanina and Javier Bardem Stilgarina, two Dunes native Fremans; Jason Momoa Duncan Idaho, Josh Brolin Gurney and Stellan Skarsgård The Baron.

The release of the still images is less than a week after @dunemovie released a “sneak” from the soon-to-be-released IMAX trailer (@IMAX) last week. On July 21 and July 22, a new image of the upcoming film will be shown in IMAX theaters – while another trailer will be released online.

IMAX trailer max

Warner Bros. took up all the points to promote the film, and this effort to entice fans into theaters to watch “preview” material is reminiscent of WB’s strategies with the second and third Christopher Nolan Batman films The Dark Knight and The Black Knight rises. While this PR campaign, which was unique in the sense that it included full episodes of upcoming films, was unique, this time it’s not just WB’s PR teams working to get the word out to fans.

Dune has been on the trend on social media with over 180,000 tweets by Monday afternoon, while IMAX events are sold out (despite being technically free).

The spice must drain and the trailer will rotate clearly.

Dune Trending

Few sci-fi franchises — at least those who don’t include Baby Yoda — have seen a wave of such excitement on social media, but Dune is not just one popcorn movie.

Dune is not an infant science fiction film, this is one of the most iconic sci-fi franchise programs of all time, and has not had good results on the big screen before, “said Scott Steinberg, a brand marketing expert.” People have been waiting for this film for decades. “

Previous efforts to create a film version have produced contradictory results at best. David Lynch’s 1984 film itself was created over decades and at times visually impressive; the film was long and confusing because of the characters and the intertwined plots. The mini-series made for television was closer to the brand, but it didn’t have epic features on a small screen before the HDTV era.

Then there’s the fact that the story is as important to the fans as the special effects.

Dune is not the easiest to deal with in the series because it is much richer than many other science fiction franchises, but with success Lord of the Rings movies and The throne game on television, it’s clear that storytelling and character development has an audience, ”Steinberg said.

“And that’s why expectations are high. This is a very enraged fan,” he added. “There’s a whole generation that hasn’t been affected by the David Lynch version, so at this point, hype is just as important as the end product.”

A new bold world

For some viewers, this is a return to Arrakis, a planet also known as the “Dune,” but for many, this may be a new beginning for the promise of being an epic new movie series. Unlike Star Wars or Star Trek there is no concern that the franchise is supersaturated – at least not yet.

“How many times have there been Star Wars characters have been seen again or Star Trek has been re-imagined, “thought Steinberg. It is the overlap of these series that Dune There is something different about excitement and social media is a place where hype is building fans. “

In many ways, fans work for PR teams.

“Absolutely. Social media is the world’s largest megaphone, and when collective power gets anywhere, the volume is powerful,” Steinberg said. “After the madness of the last year and a half, there is a fever pitch to something big and bombardable. The excitement has reached a fever and the audience wants to blow away.”

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