If you do search engine optimization at the enterprise level, going alone is a recipe for disaster.

The size and scope of SEO concerns and tasks are exponentially larger than on smaller sites.

It doesn’t just mean building a good team and excellent relationships with other stakeholders in your organization, but you can also make better decisions with third-party solutions.

This article will give you the criteria you need to look at when deciding which SEO solution provider to use. corporate SEO efforts.

In this overview, we focus on platforms that provide essential organic search data and can be analyzed for larger sites, so I don’t include things like internal search or PPC under “search solution platforms”.

Here are the key criteria you need to use to evaluate which business search solution platform is best for you.

1. All the information you need in one place

A real company’s SEO solution platform should be the “only source of truth” for organic search data and analysis.

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Such a platform requires a large investment, so it should be able to replace most or even all of the point resolution tools.

Relying on multipoint solutions is hidden but expensive: the time you have to invest in downloading, coordinating, and analyzing all of this data outside of the tools themselves.

The best SEO enterprise solution must be able to integrate all the information in a useful way into the platform’s own features.

For example, you should be able to analyze third-party analysis data with the platform’s own data and analysis tools.

Also, be sure to check what restrictions are placed on your information. One platform may seem cheaper at first glance, but if you have large data needs that will charge you, it may prove more expensive in the long run.

In summary, here are the main questions that need to be asked when researching the knowledge capabilities of the SEO platform:

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  • What information does the forum provide – and from what sources?
  • How well the platform integrates with other third – party data sources, such as my analysis program or Google Search Console?
  • Are there artificial restrictions on the data used in my plan?
  • If the platform says “unlimited data”, what does it really mean? Make sure none of the exceptions are critical to you.
  • How often is the information updated?
  • How easy is the platform to use integrated third-party data in the platform’s various research and analysis activities?

2. The information is fully available

A business SEO solution should not be completely transparent about the sources of information, but should provide you with full access to that information in any form.

No matter how complete the platform analysis tools are, there are times when you want to grab data and do your own analysis outside the platform.

The ideal solution makes it easy to export data either directly by downloading or through APIs.

Key questions:

  • How easily is platform information available outside the platform?
  • In what forms or in what ways can it be achieved?
  • Are there any limits to how much data I can export from the platform?
  • Does the platform allow us to easily review their data, such as one-click SERP snapshots keyword research tools?

3. Transparency of pricing, innovation, service and more

Enterprise search engine optimization platforms typically involve fixed-term contracts and a significant investment, both in the financial cost of the platform and in your time to learn how to use it effectively.

As with any possible long-term relationship, full transparency in advance is crucial to success.

It starts with how the platform presents and sells its various packages.

  • Is the pricing for each package clearly defined, as well as what you get from it?
  • Are there hidden extras, such as extras or access to other parts of the platform?
  • Are there unreasonable restrictions where there is no good reason for the platform to need to load, but are they just because they can?

Each platform has certain restrictions on use or access to information, but make sure these restrictions make sense, such as restrictions to avoid abuse or put undue stress on the platform’s capabilities.

A good business solution should also be open and honest about its commitments and monitoring of innovations and new features.

  • Is there an achievable roadmap for innovation and new features on the platform?
  • Is the roadmap updated regularly?
  • Are there any indications that they will keep the promises in the roadmap? How many projects have they completed and how often?
  • What level of users are involved in the roadmap? Can they suggest new ideas? Comment on them? Vote for them? Are there any indications that user suggestions have a strong impact on platform construction?

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Also, what does the forum offer and is committed to customer service?

This may be one of the most overlooked value considerations. The world’s best toolkit is useless if you can’t learn to use them or get help quickly when things don’t seem to be working as expected.

  • Are customer success and technical support included in the package?
  • Are there any limitations to interacting with either?
  • Does the client’s success team provide proactive training to get your team up and running on the platform as quickly as possible?
  • Does their training focus solely on learning the platform, or do they actually help them succeed in SEO using the platform?
  • Is technical support available around the clock? What are the contact options and average response times?

Other areas that should have full transparency are security and the ability to adapt to your needs.

4. Unlimited site audit indexing

A complete enterprise SEO solution should provide a robust crawler supported by sophisticated analytics tools to get an accurate picture of the health of your site.

There should be no real limit to the number of crawls that can be performed to meet the needs of a larger site.

Key questions:

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  • Is my site indexing and review included in the package, or is there an additional charge?
  • Are there any restrictions on the number or size of crawlers that I can run?
  • How sophisticated inspection and analysis tools are provided?

5. Automated, artificial intelligence-based insight

An up-to-date company organic search platform should go beyond just collecting and displaying data.

The best platforms available today include advanced artificial intelligence-based tools that sift through your information and audit reports on the surface of the issues you need to pay attention to first.

These tools should be able to inform you of a number of things or opportunities, including, but not limited to:

  • Technical issues that may interfere with indexing.
  • Page speed or other usability issues (security, cell phone friendliness, etc.).
  • Things that may affect ranking, including an incorrect identifier, lost SERP features, and cannibalization.
  • Problems affecting page management, such as opportunities for internal linking or requiring more external links.

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Also look for alert features like automatic notifications of page changes or ranking fluctuations.

Key questions:

  • What levels of analytical automation are involved?
  • How much information do they provide?
  • Are they editable?
  • Are site and page tracking tools included?

6. Content optimization

Content and Search Engine Optimization are inextricably linked.

SEO success is never fully achieved without efforts to build the best and most relevant content and continually improve the performance of existing content.

Therefore, a company’s SEO solution should include tools to help you research, create, and optimize the content of your site.

It starts with a robust content gap tool that can sniff out real search competitors and find the greatest opportunities where they rank, but not yet, for things related to your site and business.

The platform should also provide advanced research tools that go beyond traditional keyword research and can harass search intentions, duplicate public interests, and semantically related topics.

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The best platforms also have a content creation / optimization tool that allows you to either create content within the tool or analyze existing content.

That tool should give you proven, practical insights to improve your content based on an analysis of which pages are currently ranked in your chosen topic area.

Key questions:

  • Does the platform include tools specifically for researching, creating, and optimizing content?
  • How robust is its content gap analysis? Can it identify real search competitors (those who actually compete with you on your topics in search, not just those you think of as competitors in the “real world”)?
  • Can its current research tools identify semantically related terms? Can it tell you how relevant those terms are to the topic you identify, including audience duplication and user intent?
  • Does the platform provide a content tool that gives you analysis and suggestions on the fly as you type? Can you paste existing content to get the same recommendations?

Choosing a business search solution

This post has given you a lot of features and questions you’re looking for.

It’s a good indication that finding the right solution for you takes time and effort, but considering you want this to be a long-term relationship, your investment is worth it.

In reality, there are a lot of SEO points and software packages, but only a few can provide everything you need at the company level and scale.

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The Search Book Journal has been published a thorough guide to the best SEO platforms for your business.

More resources:

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