You need to treat your website in the same way as the physical location of your business. You need to make sure that potential customers see your site and visit in the same way as a regular store in the market. If no one comes to visit your site, you can’t expect anyone to do business with you.
Your website needs to be updated regularly to attract attention online. However, there are situations where just updating your website is not enough and updating it is a better option. But how do you know when your website needs to be rebuilt? Here are six LEDs.
1. It’s been a while since your site was published or updatedd
The age of your site and the update when you last updated it are the first things you need to check to determine if you need a website update. If more than a few years have passed, it is a guarantee that you will have to rebuild your website. After all, a website that uses the old model will make users experience your business as dated and unable to meet their current needs.
When updating or renewing your site, be sure to focus on the user experience (UX). Focusing on UX is a broad guide, to be honest, but simply put, you need to redesign your website in a way that visitors enjoy navigating it. It can increase your site’s ability to convert visitors into paying customers. Here are more useful tips how to measure UX usability metrics.
If you’ve changed location, change the contact information posted on your site in the second note. If you’ve made changes to your team, be sure to delete the missing ones and add new ones to your About Us page. An outdated website can paint the wrong image and can confuse visitors with the information it contains, which can allow you to easily lose potential customers.
2. Your site has a high immediate bounce rate
When visitors encounter an outdated site, it leads to high bounce rates. Bounce Rate is a measure of how many people leave your site after accessing one page. If you find that more visitors don’t stick to you anymore, it’s a sign that they don’t like what they see at first glance. Some other reasons that may cause visitors to leave your site include poor navigation, slow download speeds, accessibility, or incorrect clicks to your site.
A website captures a visitor’s attention in less than a second. Sites with slower pages load have a high immediate bounce rate, so it’s important that your site loads fast enough to meet users’ expectations. In addition, you need to capture their attention with an attractive look and design that can make them stay.
3. Network accessibility planning
The site must be accessible to all people, regardless of their physical or cognitive abilities. The Americans with Disabilities Act (ADA) and other laws around the world require online content to be coded for people with disabilities to use it. In addition to the statutory requirement, easy-to-use network models enable the company to expand.
If your website was created before these laws came into force, you will need a new website that ensures that the design, color, and graphics meet the required standards. In addition, it is compatible accessibility tools.
4. There is a Branding Disconnect
Remarketing happens all the time in companies. You may have decided to change a few things in your brand marketing, such as your logo, tag line, or even your company name. You may have even expanded or dropped some products or services.
In some cases, companies may change completely and move in a new direction, changing their target audience. If the branding of your business changes for any reason, you will need to review your website to reflect these changes.
5. Your site is not optimized for mobile devices
You may have seen some websites that look good on desktops or cell phones. They seem to automatically adjust and fit the device the user is using to browse. Those websites behave this way because of the responsive web design.
It’s not a new concept, and it’s been around since smartphones and other portable Internet-ready devices like tablets have become popular. Its integration with websites has become necessary today because its main goal or purpose is to give users a seamless experience on any device.
One reason why you want your website to be ready with mobile-responsive web design is convenience. First, non-responsive design can make it difficult for phone and tablet viewers to read the text on your site. They are encountered either in small print or too large text, and have no choice but to zoom in or out on the page to read what you have to say.
Another reason for responsive design is that search engines rank websites without it in their lower search algorithms. This directly affects your visibility on search engine results results pages (SERPs).
6. Search Engine Optimization (SEO)
SEO make sure your content ranks in search engines. It is a critical part of the success of your online marketing campaign. If your website does not rank in search engines, web visitors will not find your site through search engines. It is an indication that the site needs to be reviewed.
However, you need to know that search engines also need to update the content of your site regularly. With each update you make to your site, search engines crawl your page and recalculate your site’s ranking. Updating your site with quality content will increase your chances of ranking higher in search engines. Combined with an attractive, easy-to-use, navigable and mobile-friendly design, it attracts more attention.
The purpose of your website is to build and market your brand with the primary goal of increasing profits. If, for one reason or another, it does not do the intended work, it must be renewed. Find the reason why your website is not converting and think about changing it altogether. The services of a professional web designer are quite useful in this case.