Google’s John Mueller answered the question about natural links and mentioned that building link links is okay as long as certain lines are not crossed.

Create quality content and get links to it

The questioner had just answered a question about exchanging links. So now he comments on the nature of the natural link, what it is.

He developed it in the context of quality content.


“Just like we have to create quality content, naturally people give us a link. It’s just natural or something because…”

Mueller confirms the dimension of building links to the… point

John Mueller did not use the words link or search.


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However, there was a process in the content of his word in which publishers were informed of the content. This is commonly referred to as building remote links.

The strategy is to create content that publishers want to link to and then advertise to publishers who tend to link to such content.

John Mueller commented on the information on building links:

“It’s basically the idea behind a kind of natural amalgamation.

From our point of view, it’s great to contact people and tell them it’s like otherwise, I have this great content and … maybe it’s something you appreciate for your website.

It’s usually great. “


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When the Outreach link building violates Google’s guidelines

Creating outreach links may also conflict with Google’s instructions.

There are many forms of building different links. For example, asking a publisher to provide them with money to place links on their site is also called creating remote links.

Such a link building is usually misrepresented to customers as a search link building, when in reality it is a paid link that was arranged through outreach.

Building a genuine link is about publishing interesting content and telling others about it.

John Mueller comments on how creating remote links can go wrong:

“But anything besides where you say like, well … you have to link to me like this or you have to pay me money, or I’ll pay you money for this link or I’ll exchange something for this link …

That’s all, from our point of view, would make this an unnatural link.

So by offering it to people and advertising it and saying that there is great content here and they will link to you, that’s just fine.

Um … by offering it and saying I’ll make an exchange, if you give me the link, we’ll consider it unnatural. “

Is the Outreach Link structure out of date?

Getting publishers to link to your site is difficult and almost impossible for some sites, no matter how high quality their content is.

What makes the process even more difficult is that people have more options to express themselves today than back in the heyday of blogging.

Unfortunately, these human-expressed platforms, such as social media and YouTube, don’t provide links that can help your site rank better.

The world for which PageRank was created no longer exists.

Publishers remain under pressure to obtain links from an online ecosystem where links still do not exist.


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The idea of ​​building great content and linking to it is a seemingly outdated concept because people express themselves in contexts that don’t support links.


Watch Google’s John Mueller to discuss finding links about the 11-minute mark.


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